increasing demand for condoms owing to ease of availability is driving the Condom Market in US
Technavio analyzes that the Condom Market in US is expected to grow at a CAGR of 8.02% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 664.17 million.There are various factors that contribute to the growth of the market. The condom market in the US is experiencing a significant surge in demand, primarily due to the ease of accessibility and heightened awareness regarding safe sexual health practices. This trend is driven by various factors, including cultural shifts, increased education, and the availability of a diverse range of condom brands and types catering to different consumer preferences. The market is projected to continue its growth trajectory, fueled by ongoing efforts to normalize the use of condoms and promote sexual health.
The latex condom market in the US experiences consistent growth due to the affordability and widespread availability of this product. Latex condoms have demonstrated superior efficacy in preventing unwanted pregnancies and transmitting sexually transmitted diseases (STDs) and infections (STIs). The cost of latex condoms is approximately two to three times less than that of polyurethane and lambskin condoms, making them a popular choice among consumers. The demographic with the highest consumption rate is individuals aged 18-30 years. Price plays a significant role in their preference for latex condoms, as evidenced by the significant price disparity: a latex condom retails for around USD2, while a polyurethane condom costs approximately USD12. This price difference provides latex condoms with a distinct competitive advantage. Additionally, other factors such as allergies to latex alternatives and HIV prevention initiatives, as well as vaccination drives, contribute to the expanding market for latex condoms.
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Condom Market in US Segmentation
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The US condom market caters to the demand for HIV and STIs prevention through contraceptives. UNAIDS spearheads awareness campaigns and condom distribution in rural areas. Male and female condoms, available in latex and non-latex types, cater to various material preferences and allergies. Sex education and viral infection prevention are key market drivers. Lesbians, HIV prevention, and vaccination drives also contribute. Sales channels include drug stores, e-commerce, and discrete delivery services, with digitalization streamlining distribution to sex workers.
The US condom market is a significant segment of the global personal care products industry, which encompasses various product categories, including HIV and STI prevention tools such as condoms. This market is part of the larger global household and personal care products sector, which generates revenue for manufacturers of various personal and beauty care items, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, growth in this market will be fueled by rising disposable income levels, enabling consumers to allocate more funds towards discretionary spending on health and wellness products, including contraceptives and sex education initiatives.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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