Latest News- Commercial Online Printing Market in European Union (EU): Business cards is expected to lead the Product segment during 2024-2028

The Commercial Online Printing Market in European Union (EU) is being driven by Availability of POD services

The Commercial Online Printing Market in European Union (EU) is expected to grow at a CAGR of 5.7% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1840.8 million. The European Union (EU) boasts a robust communication network infrastructure, facilitating technological progression in multiple sectors. Notable EU member states, including the UK, Germany, Spain, Poland, Switzerland, Belgium, Italy, Luxembourg, Malta, and the Netherlands, are actively investing in enhancing their communication networks. With a broadband coverage exceeding 95% and an average broadband speed surpassing the global benchmark of 70.5 megabytes (MB) for fixed and 34.9 MB for mobile, Europe's digital landscape is thriving. This progress can be attributed to ongoing government initiatives, such as the European Commission's 2016 broadband strategy, which aims to upgrade download speeds to 1 Gigabit per second (Gbps) for all EU households by 2025. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Business cards
  • Display POS and signage
  • Packaging
  • Labels
  • Others
• Geography
  • European Union (EU)

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Availability of POD services
• Growing adoption of digital printing
• Value-added services (VAS) in commercial online printing industry

However, the market also witnesses some limitations, which are as follows:

• Rising demand for digital advertisements and e-books
• Challenges associated with adoption of web-to-print
• Dynamic pricing of raw materials

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Market Scope in Commercial Online Printing Market in European Union (EU) Research Report

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Research Analysis Overview

The European Union (EU) commercial online printing market is characterized by the use of advanced print shop software for managing custom printing options, high-volume commercial printing equipment, and adherence to industry standards. Personalized marketing materials, such as brochures, catalogs, posters, banners, packaging, labels, direct mail, and promotional products, are in high demand. Printing efficiency is improved through waste reduction strategies, process optimization techniques, and quality assurance processes. Customer satisfaction is ensured through on-time delivery rates, printing job complexity management, file format compatibility, print file preparation, color profile accuracy, design file validation, inventory management systems, order tracking systems, and print shop efficiency tools. Effective client communication is also crucial for success in this market.

Market Research Overview

In the European Union (EU) Commercial Online Printing Market, digital printing technology and large format printing are key trends driving growth. The production process involves establishing strategic partnerships with equipment suppliers and labor forces, including management and marketing executives. Data sourcing and collection are crucial in this industry, with various digital sources providing valuable internal and external insights. Companies meticulously evaluate data sources based on cost, coverage, and quality, maintaining an inventory of data sources and metadata for effective utilization in print-on-demand services and web-to-print workflows. The offset printing process remains a significant portion of the market, with a focus on optimizing stock control through sophisticated systems to ensure efficient operations.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/