Latest News- Color Cosmetics Market in US: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Color Cosmetics Market in US is being driven by Increasing online retailing

The Color Cosmetics Market in US is expected to grow at a CAGR of 4.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 3335.3 million. The US color cosmetics market is experiencing significant growth due to the increasing consumer preference for natural and organic products. This trend is driven by rising awareness regarding the potential health risks associated with synthetic chemicals commonly used in cosmetics. Nudus, a leading brand, caters to this demand with its certified organic lipsticks, which are free from gluten, genetically modified organisms, and nanoparticles. Similarly, Nourish offers organic nail polish infused with natural ingredients and essential oils, providing antifungal benefits. Purjoi Nail Studio's Nail and Cuticle Oil Treatment also utilizes an organic formula, revitalizing nails and hands without the use of harsh chemicals. These brands prioritize consumer health and safety, aligning with the current market trend. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Face
  • Eye
  • Lip
  • Nail
• Type
  • Mass
  • Premium
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing online retailing
• Product premiumization
• Increasing product innovation

However, the market also witnesses some limitations, which are as follows:

• Increased availability of counterfeit products
• Presence of toxic chemicals in color cosmetics
• Stringent regulations for cosmetics products

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Market Scope in Color Cosmetics Market in US Research Report

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Research Analysis Overview

The US Color Cosmetics Market encompasses a range of makeup products, including mineral makeup and those with organic ingredients, as well as those with synthetic ingredients and natural pigments. Dermatologically tested options ensure color matching and cater to various shade ranges. Application techniques, makeup removal, and skin care integration are key considerations. Professional, luxury, masstige, drugstore brands employ diverse display strategies, point-of-sale materials, and visual merchandising. Promotional offers, loyalty programs, subscription boxes, influencer collaborations, and brand ambassadors drive sales. Content marketing, public relations, event marketing, and packaging design are essential for brand differentiation. Scent profiles, sustainability initiatives, ethical sourcing, recycling programs, and product lifecycle management contribute to market growth.

Market Research Overview

The Color Cosmetics segment within the US market of the global household and personal care products industry encompasses the research, development, and production of various cosmetic items such as setting sprays, eyebrow pencils, lip gloss, and lip liners. According to Technavio, the expansion of this market is primarily driven by the rise in disposable income, enabling consumers to invest in luxury and lifestyle-related products. The market size is determined by the collective revenue generated by manufacturers in this sector. Other categories under the personal care umbrella include masks, sex toys, hair wigs and extensions, and polarized sunglasses.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/