Cold Pressed Juice Market Size, Share & Industry Analysis, By Product (Conventional, Organic), Type (Fruit and vegetable blend juices, Fruit juices, and Vegetable juices), and Regional Forecast, 2025-2029

COLD PRESSED JUICE MARKET SEGMENTATION ANALYSIS

The cold pressed juices market is segmented by type, distribution channel, and geography, offering a clear perspective on its diverse segments and growth opportunities. This segmentation framework aligns with Technavio’s established methodology, tailored to reflect the unique dynamics of the cold pressed juices industry:

By Type: The market includes fruit-based cold pressed juices, vegetable-based cold pressed juices, and blended cold pressed juices.

• Fruit-Based Cold Pressed Juices: This segment dominates, driven by their sweet taste and high vitamin content, with popular options like orange, apple, and pineapple appealing to a broad consumer base seeking refreshing, nutrient-packed drinks, particularly in North America and Europe.
• Vegetable-Based Cold Pressed Juices: Featuring ingredients like kale, spinach, and beetroot, this type is gaining traction, fueled by demand from health-conscious consumers looking for low-sugar, detoxifying options, especially in APAC and North America.
• Blended Cold Pressed Juices: Combining fruits and vegetables for balanced flavor and nutrition, this segment is experiencing rapid growth, catering to consumers seeking versatile, functional beverages with benefits like immunity support or energy boosts, notably globally.

By Distribution Channel: Offline channels—supermarkets, health food stores, and juice bars—lead the market, reflecting a preference for in-person purchases where consumers can assess freshness and quality firsthand, consistent with established buying patterns. Online channels are surging, driven by e-commerce platforms like Amazon Fresh, Thrive Market, and direct-to-consumer brand websites, offering convenience and access to a broad range of cold pressed juices through subscription models and home delivery options.

By Geography: North America holds a 46% growth share by a strong wellness culture and high adoption in the US and Canada, followed by Europe, APAC, South America, and the Middle East and Africa. Europe’s growth is notable, tied to health trends in countries like the UK and Germany, while APAC shows promise with rising disposable incomes and demand for premium beverages in markets like China and Japan.

This market segmentation equips stakeholders with insights to target high-growth areas, such as the booming blended cold pressed juices segment or the expanding online distribution channel, optimizing their strategies in the cold pressed juices market.

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters - View a FREE Sample Report

Market Research Overview

The market is witnessing significant growth, driven by rising health consciousness and demand for fruit juice, vegetable juice, and juice blends. Consumers are increasingly opting for organic and conventional options, with distribution expanding across supermarkets, hypermarkets, convenience stores, and online sales. Packaging innovation plays a crucial role, with bottled, carton-packaged, and pouch-packaged options offering diverse choices. Popular variants include citrus juice, berry juice, tropical fruit juice, green juice, and root vegetable juice, while health-focused consumers are driving demand for detox juice and cleanse programs. The emergence of subscription services and delivery models further indicates evolving consumer preferences and convenience-driven purchasing behaviors.

LIST OF KEY COMPANIES IN COLD PRESSED JUICE MARKET

The Technavio report highlights leading players shaping the competitive landscape of the cold pressed juices market:

• Suja Life LLC: A North American leader, Suja dominates with its organic fruit-based and blended cold pressed juices, offering a wide range of flavors and functional benefits that appeal to health-focused consumers.


• Pressed Juicery: Known for its premium fruit- and vegetable-based cold pressed juices, Pressed Juicery targets wellness enthusiasts in the US with fresh, nutrient-rich options available in stores and online.


• Evolution Fresh (Starbucks Corporation): A key player in fruit-based and blended juices, Evolution Fresh leverages Starbucks’ distribution to offer cold pressed options, emphasizing quality and accessibility in North America and beyond.


• Hain Celestial Group Inc.: With its BluePrint brand, Hain excels in organic vegetable-based and blended cold pressed juices, catering to health-conscious consumers in North America and Europe.


• Rakyan Beverages (Raw Pressery): A prominent APAC player, Raw Pressery drives growth with fruit- and vegetable-based cold pressed juices, targeting India’s growing health beverage market with innovative blends.

These companies are innovating with organic certifications, functional additives, and sustainable packaging to meet the rising demands of the cold pressed juices market.

Growth Drivers Boosting the Cold Pressed Juices Market

The global cold pressed juices market is flourishing by several key drivers. “Cold pressed juices are the go-to choice for health and hydration in a bottle,” noted a Technavio analyst. Notable factors include:

• Health and Wellness Trends: Increasing consumer focus on nutrition and detoxification drives demand for vegetable-based and blended cold pressed juices, offering vitamins, minerals, and antioxidants, particularly in North America and Europe.


• Convenience and Portability: The appeal of ready-to-drink, nutrient-dense juices boosts all segments, with fruit-based juices leading as convenient refreshment options for busy consumers globally.


• Premiumization: Rising interest in high-quality, minimally processed beverages fuels the market, with blended juices gaining traction for their functional benefits like immunity support and energy enhancement in APAC and beyond.

The online retail enhances accessibility, with cold pressed juice brands leveraging e-commerce platforms, health apps, and subscription services to reach a broader audience of wellness-focused consumers worldwide.

Opportunities and Innovations

The cold pressed juices market offers significant opportunities for growth and innovation:

• Functional Juices: Blended juices with added probiotics, adaptogens, or collagen cater to the wellness trend, driving growth in North America and APAC where functional beverages are rising.


• Organic and Natural Offerings: Organic fruit- and vegetable-based juices target premium markets, appealing to health-conscious consumers seeking clean-label, pesticide-free options in Europe and beyond.


• Sustainable Packaging: Eco-friendly bottles and recyclable materials resonate with environmentally conscious buyers, opening new avenues for brand differentiation in the cold pressed juices market.

For instance, companies are launching low-sugar detox blends and partnering with fitness brands to promote juices as post-workout hydration, creating fresh revenue streams and reinforcing market expansion.

Challenges Facing the Cold Pressed Juices Market

Despite its outlook, the cold pressed juices market faces challenges. Fluctuating raw material costs—such as fruits and vegetables due to supply chain disruptions and climate variability can increase production expenses, impacting affordability across segments. Short shelf life and cold chain logistics pose hurdles, requiring advanced preservation and distribution solutions, particularly for fresh juices. Additionally, competition from traditional juices and smoothies challenges market share, necessitating strong branding and education on cold pressing’s benefits. The report advises companies to streamline sourcing, enhance shelf-life technologies, and highlight nutritional superiority to sustain momentum in the cold pressed juices market.

Why This Report Matters

For stakeholders in the cold pressed juices market, this Technavio report is a strategic asset. From in-depth market segmentation to profiles of key companies, it provides a roadmap to seize a USD 525.1 million growth opportunity. Whether you’re a producer exploring functional juice trends or a retailer enhancing online platforms, these insights are critical for staying competitive in this dynamic industry.

Research Analysis Overview

Market expansion is influenced by advancements in manufacturing, processing, and extraction, particularly through high-pressure processing (HPP), which enhances shelf life while maintaining nutrition and health benefits. The industry is also seeing a surge in startups and investment, alongside innovative strategies in branding, marketing, and compliance with regulations and certifications. Sustainability remains a key focus, with efforts toward eco-friendly packaging, supply chain optimization, and waste reduction. Companies are leveraging retail strategies, distribution channels, and pricing models to meet evolving consumer demand. Additionally, trends in flavor innovation, health trends, functional ingredients, and seasonal offerings shape market dynamics, while consumer demographics and market segmentation play a crucial role in targeting specific consumer groups.