Authored By: Sarah
01 Jun 2021

Coconut Water Market in US Size to Grow by $ 2.01 Billion During 2021-2025

Technavio has been monitoring the coconut water market in US and it is expected to grow by $ 2.01 billion, accelerating at a CAGR of almost 22% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking

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Coconut Water Market In US: Key Trends and Drivers that will Boost Growth

  • Increasing awareness among consumers about the various health benefits of coconut water is one of the key factors driving the global coconut water market growth in the US. Coconut water is a good source of several nutrients, such as vitamin C and amino acids. Its consumption helps in reducing the risk of developing heart diseases.
  • Major retailers in the US are developing their brands of coconut water products, for instance Walmart offers coconut water under its brand, Great Value, and claims that the product is 100% organic, contains no preservatives, and has zero added sugar.
  • The price of private label brands is lower than that of the branded products, increasing the former’s popularity among price-sensitive consumers. In the past decade, the private label product segment, has grown in terms of scope and size.

Coconut Water Market In US: Key Competitors

The market is fragmented. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. All Market Inc., Amy & Brian Naturals, C2O Pure Coconut Water LLC, Harmless Harvest Inc., iTi Tropicals Inc., Keurig Dr Pepper Inc., MOJO Organics Inc., PepsiCo Inc., Taste Nirvana International Inc., and The Coca Cola Co. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

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Coconut Water Market In US: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive coconut water market in US growth during the next five years
  • Precise estimation of the coconut water market in US size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of coconut water market in US vendors
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