Global Canned Tuna Market size to grow by USD 3.15 billion during 2023-2028- Technavio

Market Segmentation: A Detailed Perspective

The canned tuna market is segmented by type, distribution channel, and geography, providing a clear view of its diverse segments and growth potential. This segmentation approach aligns with Technavio’s established methodology, as seen in reports like the Language Training Market in India, which segments by type, end-user, and geography:

By Type: The market includes tuna in water, tuna in oil, and flavored tuna.

• Tuna in Water: This segment dominates, driven by its low-calorie profile and appeal to health-conscious consumers seeking a lean protein source, making it a staple in diets across North America and Europe.
• Tuna in Oil: Offering richer flavor and texture, this type is gaining traction in APAC and South America, fueled by culinary traditions that favor oil-packed seafood for enhanced taste in dishes like salads and sandwiches.
• Flavored Tuna: Infused with spices, herbs, or sauces, this segment is experiencing rapid growth, catering to adventurous eaters and convenience seekers who value ready-to-eat options with bold flavors, such as spicy or lemon-infused varieties.

By Distribution Channel: Offline channels—supermarkets, hypermarkets, and specialty stores—lead the market, reflecting the tactile purchasing preference noted in the Language Training Market’s offline focus. Online channels are surging, driven by e-commerce platforms like Amazon and Walmart, offering convenience and access to a broad range of canned tuna products through subscriptions and bulk buying options.

By Geography: Europe holds a 34% growth share, propelled by high seafood consumption in countries like Japan, Thailand, and Indonesia, followed by North America, Europe, South America, and the Middle East and Africa. North America’s growth is notable, tied to rising demand for sustainable and healthy protein sources in urban markets.

This market segmentation equips stakeholders with insights to target high-growth areas, such as the booming flavored tuna segment or the expanding online distribution channel, optimizing their strategies in the canned tuna market.

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Key Companies Powering the Canned Tuna Market

The Technavio report highlights leading players driving innovation and competition in the canned tuna market:

• Thai Union Group: A global leader with its Chicken of the Sea and John West brands, Thai Union dominates with tuna in water and flavored varieties, emphasizing sustainable fishing practices to appeal to eco-conscious consumers.


• Bumble Bee Seafoods: Known for its premium tuna in water and oil, Bumble Bee targets North American markets with a focus on quality and convenience, offering a range of flavored options for modern diets.


• StarKist Co.: A household name with its pouch and canned tuna products, StarKist excels in flavored tuna and tuna in water, leveraging bold marketing to maintain a strong presence in retail and foodservice.


• Century Pacific Food Inc.: A key APAC player, Century Pacific drives growth with affordable tuna in oil and flavored varieties, catering to Southeast Asian tastes and expanding export markets.


• Wild Planet Foods: Specializing in sustainably sourced tuna in water, Wild Planet appeals to health-focused and environmentally aware consumers, particularly in North America and Europe.

These companies are innovating with low-sodium formulations, eco-friendly packaging, and value-added flavors to meet the evolving demands of the canned tuna market.

Growth Drivers Boosting the Canned Tuna Market

The global canned tuna market is thriving, propelled by several key drivers. “Canned tuna’s convenience and nutritional value are making it a top choice for protein seekers,” noted a Technavio analyst. Notable factors include:

• Demand for Convenient Protein: Busy lifestyles and fitness trends drive demand for canned tuna as a quick, protein-packed meal option, with tuna in water leading among health enthusiasts and flavored tuna appealing to casual consumers.


• Health and Wellness Trends: High in omega-3 fatty acids, protein, and low in carbs, canned tuna aligns with consumer preferences for heart-healthy and sustainable seafood, boosting its popularity across demographics.


• Culinary Versatility: From salads and sandwiches to sushi and casseroles, canned tuna’s adaptability expands its market, with flavored varieties enhancing its appeal in fast-paced, creative kitchens.

The rise of online retail, as observed in the Language Training Market’s e-commerce insights, also applies here, with canned tuna brands leveraging digital platforms, pantry-stocking subscriptions, and direct-to-consumer models to enhance accessibility and reach convenience-driven consumers globally.

Opportunities and Innovations

The canned tuna market offers significant opportunities for growth and innovation:

• Sustainable Sourcing: Rising demand for ethically sourced tuna, certified by programs like MSC (Marine Stewardship Council), drives growth in premium tuna in water and oil segments, particularly in North America and Europe.


• Flavor Innovation: Spicy, herb-infused, and gourmet flavored tuna products cater to evolving tastes, expanding the flavored tuna segment and appealing to younger consumers seeking bold, ready-to-eat options.


• Eco-Friendly Packaging: Recyclable cans and pouches resonate with environmentally conscious buyers, opening new avenues for brand differentiation in the canned tuna market.

For instance, companies are launching single-serve tuna pouches for on-the-go consumption and partnering with meal kit services to promote flavored tuna in easy recipes, creating fresh revenue streams and reinforcing market growth.

Challenges Facing the Canned Tuna Market

Despite its robust outlook, the canned tuna market faces challenges. Overfishing concerns and fluctuating tuna stocks due to environmental changes can disrupt supply chains, raising costs and threatening sustainability claims. Competition from plant-based proteins and alternative seafood—like canned salmon or mackerel—challenges market share, particularly among vegan-leaning consumers. Additionally, health concerns over mercury levels in tuna require transparency and innovation in sourcing and processing. The report advises companies to invest in sustainable fisheries, diversify flavor offerings, and educate consumers on tuna’s benefits to sustain momentum in the canned tuna market.

Why This Report Matters

For stakeholders in the canned tuna market, this Technavio report is a strategic asset. From in-depth market segmentation to profiles of key companies, it provides a roadmap to seize a USD 3.15 billion growth opportunity. Whether you’re a producer exploring sustainable tuna innovations or a retailer enhancing online platforms, these insights are critical for staying competitive in this dynamic industry.

About Technavio

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