convenience and shelf stability is driving the Canned Chicken Market
Technavio analyzes that the Canned Chicken Market is expected to grow at a CAGR of 7.3% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1321.7 million.There are various factors that contribute to the growth of the market. The canned chicken market is characterized by its convenience and shelf stability, making it a popular choice for consumers seeking a quick and easy protein source. Canned chicken offers extended shelf life, allowing consumers to stockpile this versatile ingredient for use in various dishes, eliminating the need for frequent grocery trips. Additionally, its convenience makes it an ideal option for camping trips, emergency preparedness kits, or for individuals with busy schedules.
The canned chicken market has experienced a notable surge in demand for boneless, skinless chicken breast, as per the latest study conducted by the National Broiler Council in February 2024. This cut of chicken now accounts for 55% of consumer preferences, marking a substantial increase from 47% in 1995. Boneless, skinless chicken breast is highly favored by consumers due to its versatility, ease of preparation, and nutritional advantages. Retailers concur, confirming that this product is a staple among their clientele, frequently used in various dishes such as cubed chicken, packaged chicken strips, and easy chicken carbonara with spaghetti, cooked bacon, eggs, cream, rich sauce, and garlic bread.
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Canned Chicken Market Segmentation
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The Canned Chicken market caters to the demand for quick and convenient meal solutions for family lunches and dinners. With options like pasta salad and green salad, canned chicken provides essential protein that is easy to incorporate into meals. While fresh and frozen chicken may offer moisture and flavor, canned chicken is a cheaper alternative for those looking for breast or dark/light meat. Canned chicken is versatile, used in dishes like Easy Chicken Carbonara or Chicken Fried Rice, and can be easily combined with cooked bacon, eggs, cream, and garlic bread to create rich sauces and flavorful meals. Canned chicken comes in various forms such as shredded, cubed, or packaged chicken strips, adding convenience to any grocery store shopping trip.
The global packaged foods and meats market encompasses businesses engaged in food processing to ensure food safety and increase shelf life. According to Technavio, the market's size is determined by the consolidated revenue of the market's participants. This market segment excludes vendors of food processing machinery and producers of packaged beverages, including alcoholic and non-alcoholic varieties. The market's expansion will be fueled by the health benefits associated with consuming minimally processed foods, such as canned chicken, which offer essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C, making them popular choices for quick meals, family lunches, and dinners, including pasta salads and green salads.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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