Latest News- Candy Market: Non-chocolate candy is expected to lead the Type segment during 2024-2028

The Candy Market is being driven by Increasing marketing activities

The Candy Market is expected to grow at a CAGR of 4.36% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 57.1 billion. In the dynamic candy market, vendors employ innovative packaging solutions to enhance product appeal and prolong shelf life. Consumers prioritize brand identity and provenance, which are effectively communicated through captivating packaging formats. Advanced packaging technologies shield packaged goods from external elements like moisture and polluted air. The premium chocolate confection segment is witnessing significant demand, leading vendors to adopt luxurious packaging variants. Notable packaging innovations in the chocolate confectionery industry include plastic film and aluminum foil packaging, interactive chocolate candy packaging for children, and handcrafted textured packaging, among others. These trends are anticipated to fuel market expansion throughout the forecast period. 

Get more information on Candy Market by requesting a sample report

Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Non-chocolate candy
  • Chocolate candy
• Distribution Channel
  • Offline
  • Online
• Geography
  • APAC
    • China
    • India
    • Japan
  • North America
    • US
  • Europe
    • Germany
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing marketing activities
• Increasing premiumization of chocolate candy
• Increase purchasing power of consumers

However, the market also witnesses some limitations, which are as follows:

• Growing health concerns about diabetes and obesity
• Increase in number of product recalls
• Fluctuating prices of raw materials

Benefits of Buying Global Candy Market Research Report by Technavio

Rich Experience: 20+ years leading global market research, trusted insights across industries.

Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

Market Scope in Candy Market Research Report

Request Free Sample

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The confectionery industry encompasses a wide range of products including Chocolate and Non-Chocolate candies. These include Chocolate candies such as Dark Chocolate and Chocolate candy bars, and Non-Chocolate candies like Hardboiled candies, Pastilles, Gums, Jellies and chews, Toffees, Caramels, and Nougat. The market offers various options for consumers, including Organic food products, Vegan products, Kosher food colors, and Sweeteners. Clean-labeled products are also popular, with an increasing demand for GMOfree products. Sugar and Sugar Confectionery are the primary ingredients, catering to Children and Youth.

Market Research Overview

The confectionery sector, a segment of the global packaged foods market, encompasses vendors engaged in the production of packaged chocolate candies, non-chocolate candies, sugar-free candies, dark chocolate, organic food products, vegan products, and those utilizing kosher food colors. Technavio's market analysis calculates the sector's size based on the consolidated revenue generated by these entities. The market excludes equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties. Market expansion will be fueled by the health benefits associated with consuming minimally processed foods, such as confectionery items rich in nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/