Candy Market Size to grow by USD 57.1 billion between 2024-2028

Technavio, a leading provider of market research reports, has released its latest study on Candy Market. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges. In the dynamic candy market, vendors employ innovative packaging solutions to enhance product appeal and prolong shelf life. Consumers prioritize brands with distinct identities, delivered through captivating packaging formats. Advanced packaging techniques, such as plastic film and aluminum foil, safeguard confectionery items from environmental hazards like moisture and contaminated air. The premium chocolate candy segment experiences significant demand, leading vendors to adopt luxurious packaging variants, including interactive packaging for children, handcrafted textured designs, and symmetrical chocolate candy packaging. These trends are anticipated to fuel market expansion throughout the forecast period.

Key Highlights

Growth Projections

The global candy market  size is estimated to grow by USD 57.1 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  4.36% during the forecast period. Increasing marketing activities is driving market growth, with a trend towards packaging innovations in chocolate candy confectionery  However, growing health concerns about diabetes and obesity  poses a challenge.Key market players include Arcor Group, AUGUST STORCK KG, Cloetta AB, Ferrero International S.A., General Mills Inc., HARIBO GmbH and Co. KG, Jelly Belly Candy Co., Kellogg Co., Mars Inc., Meiji Holdings Co. Ltd., Mondelez International Inc., Nestle SA, Palmer Candy Co., Perfetti Van Melle Group BV, pladis Foods Ltd., Quality Candy Co., SUGARFINA USA LLC, Sweet Candy Co. Inc., The Bang Candy Co., and The Hershey Co..

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Major Findings

• The candy market is experiencing a significant uptick in marketing efforts from various players. Companies are investing heavily in advertising campaigns, product promotions, and strategic partnerships to boost sales and brand awareness. Social media platforms are being leveraged extensively to engage consumers and build a strong online presence. Innovative marketing strategies, such as influencer collaborations and limited-edition releases, are also gaining popularity. These marketing initiatives aim to capture the attention of consumers and differentiate products in a highly competitive market.


• The candy market is witnessing a significant trend towards premiumization, particularly in the chocolate category. Consumers are increasingly seeking high-quality, artisanal chocolate candies that offer unique flavors and superior taste. Brands are responding by introducing innovative products, using premium ingredients, and focusing on sustainable sourcing to cater to this growing demand. This shift towards premium chocolate candies is expected to continue, as consumers continue to prioritize taste and quality over mass-produced, generic options.


• In today's health-conscious world, the rising concerns over diabetes and obesity have significantly impacted the candy market. Consumers are increasingly seeking healthier alternatives or reducing their candy intake altogether. Manufacturers are responding by producing candies with reduced sugar content, sugar substitutes, or natural sweeteners. These innovations aim to cater to the evolving preferences of health-conscious consumers while maintaining the delightful taste and enjoyment associated with candies.


• The candy market has experienced an unfortunate trend of heightened product recalls in recent times. This unfortunate development is a cause for concern, as consumer trust and brand reputation are at stake. The reasons for these recalls vary, from contamination issues to undeclared allergens. Manufacturers must prioritize product safety and quality to mitigate risks and protect their customer base.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure microbial elimination and shelf life extension. According to Technavio, the market's size is determined by the consolidated revenue generated by the market participants. This market excludes food processing equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. Key growth drivers for the global packaged foods and meats market include the health benefits associated with consuming minimally processed foods, such as vegetables, which are rich sources of essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C.

The Candy Market is experiencing significant growth, fueled by the Increasing marketing activities. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Regional Insights

In the confectionery industry, the candy market represents a significant revenue generator. With a vast consumer base, particularly among children and adults with a sweet tooth, this sector exhibits robust growth potential. Manufacturers focus on innovation, using high-quality ingredients and unique flavors to differentiate their offerings. Market trends include healthier options, seasonal varieties, and customizable packaging to cater to diverse consumer preferences.

Research Analysis Overview

The Global candy market is a vibrant and growing industry, catering to the sweet tooth of youth and children alike. The market encompasses a wide range of products, including sugar candies like hardboiled candies, caramels and nougat, toffees, jellies and chews, gums, pastilles, and non-chocolate candies such as sugar-free candies and chocolate candies. Chocolate candies, made from cocoa and sugar, are a significant segment of the market, with chocolate candy bars and chocolate candies being popular choices. Cleanlabeled products, made with natural sweeteners and free from artificial colors and flavors, are gaining popularity in the market. Kosher food colors, GMOfree products, vegan products, and organic food products are also increasingly being demanded by consumers. Dark chocolate, known for its health benefits, is a growing segment within the chocolate candy category. Non-chocolate candies, including gums and pastilles, offer a sugar-free alternative for those watching their sugar intake. Overall, the candy market continues to evolve, catering to diverse consumer preferences and dietary needs.

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