Authored By: Sarah
11 Jul 2024

 Candle Market Size to grow by USD 2.93 billion between 2023-2027

According to a research report “ Candle Market” by Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 2.93 billion, at a CAGR of  6.5% during the forecast period. The candle market holds significant significance in various sectors, including festivities, religious events, and social gatherings, due to their ability to create a charming atmosphere and promote relaxation. The increasing trend of destination weddings and candlelit dinners globally is driving demand for candles. Furthermore, the use of candles in commercial settings, such as spas and massage centers, for therapeutic purposes, like candle massage, has surged in popularity. This therapy is effective in alleviating conditions like back pain, osteoarthritis, headaches, and anxiety. The rising adoption of candles for therapeutic applications is anticipated to fuel market growth throughout the forecast period.

Browse market data tables, figures, and in-depth TOC on “Candle Market” by Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2027. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024


By Geography, North America  segment is expected to hold the largest market size for the year 2024

In the candle market, container candles represent a significant segment. These candles are uniquely manufactured within their containers, which are primarily jars and tins. The containers, available in various materials like glass, wood, and metal, serve both functional and aesthetic purposes. The containers' dimensions and shapes, ranging from wide and short to narrow and tall, cater to diverse consumer preferences. Some manufacturers even create intricately designed containers in the form of leaves, stars, and other shapes, transforming the candles into artistic light sources. The container candles' enduring popularity stems from their enhanced safety features and aesthetic appeal, making them a preferred choice for consumers. Most candle retailers offer an extensive collection of container candles to cater to this demand.

North America is forecasted to hold the largest market size by region in 2024

The North American candle market is poised to maintain its dominance in the global market, driven by the surging demand for decorative candles during festive seasons such as Easter and Christmas. Furthermore, the preference for candles infused with natural essential oils is fueling market expansion. In the past five years, the US has experienced a notable increase in candle sales through traditional retail outlets. However, the expanding internet user base has led to a marked uptick in e-commerce candle purchases. Consumer awareness concerning candle ingredients, eco-friendly containers, and attractive packaging are key factors propelling the demand for candles in North America.

The Candle Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Armadilla Wax Works Inc.
  • Bath and Body Works Direct Inc.
  • Bolsius International BV
  • Colonial Candle
  • Dandong Everlight Candle Industry Co. Ltd.
  • Desirepath Mississippi, LLC
  • Diannes Custom Candles
  • Diptyque Distribution LLC
  • Empire Candle Co. LLC
  • Lalique Group SA
  • NEST Fragrances
  • Newell Brands Inc.
  • Portmeirion Group Plc.
  • Reckitt Benckiser Group PLC
  • Stonewall Kitchen LLC
  • The Bridgewater Candle Co.
  • The Estee Lauder Co. Inc.
  • The White Company
  • The Yankee Candle Co. Inc.
  • Universal Candle Co. Ltd.

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Research Analysis Overview

The candle market is a thriving industry, encompassing a wide range of products from fancy candles to basic ones. Fancy candles, with their intricate designs and unique scents, are popular home accessories that provide both light and ambiance. Basic candles, on the other hand, serve primarily as a source of heat and light. The market offers various types of candles made from different waxes such as palm wax, beeswax, soy wax, and paraffin wax. Each type has its unique properties and benefits. For instance, palm wax candles are eco-friendly and renewable, while beeswax candles are known for their natural honey scent. Soy wax candles are popular due to their eco-friendliness and long burn time. The candle market caters to various distribution channels, including online sales. Smartphone adoption and social media have significantly impacted the market, enabling consumers to shop for candles from the comfort of their homes. The market also includes a wide range of products, including tapers, container candles, and scented candles. The growth of the candle market is influenced by factors such as eco-friendly housing, home furnishings, home interiors, and residential construction activities. With the increasing popularity of home interiors and the desire for cozy and inviting living spaces, the demand for candles is expected to continue growing.

Market Research Overview

The Candles Market encompasses a wide range of products, from luxury candles in Glass, Ceramics, and Metal tins, to more economical options in plastic containers. Fragranced candles are a popular choice for those seeking to enhance their luxurious lifestyles, with heat-resistant containers ensuring safety. Votive candles and Tea lights in various materials are also in demand, with flameless battery-powered or timer-controlled electrical options offering convenience. Candles come in various forms, including Gel candles made of Polymer or Mineral oil, and Wax candles made from Animal Wax, Vegetable Wax (such as Soy or Palm wax), Synthetic Wax, or Organic Wax (like Soy Wax). Fancy candles add elegance to homes as Home accessories, while Basic candles serve functional purposes. The market caters to various occasions, with seasonal demand for Easter and Christmas candles. With the rise of Smartphone Adoption, Social Media, and Artificial Intelligence, online distribution channels have become increasingly popular. Eco-friendly housing and home interiors trends have led to an increase in demand for sustainable candles made from renewable resources. Candles are not just for lighting and fragrance, with Candle massaging gaining popularity in Massage centers and Spas. Cyber Insurance is a growing concern for online sales, ensuring protection against potential losses. Overall, the Candles Market continues to evolve, catering to diverse consumer preferences and trends.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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