Authored By: Sarah
06 Mar 2025

Latest News- Burritos Market: Foodservice sector is expected to lead the End-user segment during 2025-2029

The Burritos Market is being driven by Growing popularity of Latin American cuisines

The Burritos Market is expected to grow at a CAGR of 7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2657.7 million. The burritos market is experiencing significant growth due to increased marketing efforts and promotional campaigns by both packaged burrito manufacturers and burrito chain restaurants. Consumer goods marketers are leveraging social media platforms for product promotions and new product launches, a trend that burrito brands are also embracing to expand their reach in the mass market. For instance, Chipotle Mexican Grill is expanding its market presence across North America, utilizing its extensive geographical operations to cater to a larger domestic customer base. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

  • End-user
    • Foodservice sector
    • Retail sector
  • Distribution Channel
    • Offline
    • Online
  • Product
    • Fresh burritos
    • Frozen burritos
  • Product Type
    • Meat-based
    • Vegetarian
    • Vegan
  • Geography
    • North America
      • Canada
      • Mexico
      • US
    • Europe
      • Germany
      • UK
      • France
      • Spain
    • APAC
      • China
    • South America
      • Brazil
      • Argentina
    • Middle East and Africa

    According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

    • Growing popularity of Latin American cuisines
    • Increasing number of burrito chains
    • Changing lifestyles and rise in demand for healthy convenient food

    However, the market also witnesses some limitations, which are as follows:

    • Fluctuations in raw material prices
    • Technical risks associated with suppliers
    • Product recalls

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    Market Scope in Burritos Market Research Report

    Market Scope

    Report Coverage

    Details

    Page number

    232

    Base year

    2024

    Historic period

    2019-2023

    Forecast period

    2025-2029

    Growth momentum & CAGR

    Accelerate at a CAGR of 7%

    Market growth 2025-2029

    USD 2657.7 million

    Market structure

    market_structure.ucfirst

    YoY growth 2024-2025(%)

    6.4

    Key countries

    US, Canada, UK, Germany, France, Brazil, China, Spain, Mexico, and Argentina

    Competitive landscape

    Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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    Find out which segment is leading the market by accessing the free PDF report

    Research Analysis Overview

    Burritos, a popular Mexican dish, offer convenient and portable meals wrapped in a flour tortilla. Filled with diverse flavors of salsa, sour cream, and fresh ingredients, they cater to adventurous food lovers and health-conscious consumers with dietary preferences, including vegan and vegetarian options. Strategic analysis of chains and vendors, food ordering, and qualitative research by our analyst and research team reveal winning imperatives for geographical penetration, addressing weaknesses, and providing healthy bowls, food delivery, and fast food alternatives. Food influencers and recipe enthusiasts also appreciate the customizability of burritos for food allergies and meal prep, making them a culinary experience for all.

    Market Research Overview

    The burrito market, a segment of the global packaged foods and meats industry, caters to consumers seeking convenient, portable, and flavorful culinary experiences. Burritos, an ethnic Mexican dish, are wrapped in flour tortillas and filled with a variety of ingredients such as salsa, sour cream, and fresh vegetables. This adventurous food offers diverse flavors, catering to health-conscious consumers and those with dietary preferences, including vegan options. The market's growth is driven by the health benefits associated with consuming minimally processed foods, such as burritos, which are rich sources of essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C. Technavio's market analysis calculates the burrito market size based on the combined revenue generated by vendors providing these offerings, excluding food processing equipment manufacturers and packaged beverage producers.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


    Contacts

    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: media@technavio.com
    Website: www.technavio.com/

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