Authored By: Sarah
11 Jul 2024

 Brown Rice Market Size to grow by USD 5500 million between 2024-2028

According to a research report “ Brown Rice Market” by Type (Sweet brown rice, Brown basmati rice) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 5500 million, at a CAGR of  6.68% during the forecast period. The global brown rice market has experienced significant growth due to the introduction of various brown rice products in diverse retail channels, such as supermarkets, hypermarkets, and online stores. This increased availability has boosted consumer awareness and sales of brown rice products worldwide. Notable recent product launches include Lotus Foods Inc.'s heat-and-eat rice pouches, which debuted in February 2021 under their organic ready-to-go rice product line. Additionally, in September 2021, DRRK Foods Pvt Ltd. expanded their product offerings with the introduction of Crown Basmati Rice, available in packages ranging from 1 KG to 35 KG. These strategic product launches underscore the market's ongoing expansion and commitment to meeting consumer demand for high-quality, convenient brown rice options.

Browse market data tables, figures, and in-depth TOC on “Brown Rice Market” by Type (Sweet brown rice, Brown basmati rice) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the Sweet brown rice segment is projected to dominate the market size in 2024


By Geography, APAC  segment is expected to hold the largest market size for the year 2024

In the dynamic rice market, sweet brown rice, a variant of brown rice, has gained significant traction due to its unique properties. This glutinous rice type exhibits a sticky texture upon cooking, imparting a subtle sweet flavor. The growing preference for sweet brown rice is driven by its utilization in sushi rice production, owing to its low-fat and high-fiber content. Furthermore, this rice type is a rich source of essential minerals and vitamins, including sodium, potassium, and protein, making it a popular health food choice in Asia-Pacific markets. Sweet brown rice is predominantly used in rice snacks, such as mochi (rice cakes) and traditional sweets like sekihan, as well as rice crackers, due to its low amylose content.

APAC is forecasted to hold the largest market size by region in 2024

The Brown Rice market exhibits robust growth, driven by increasing health consciousness and consumer preference for whole grains. Market players are capitalizing on this trend by introducing innovative products and expanding their distribution networks. Key players include Lundberg Family Farms, Kawan Foods, and BJ's Wholesale Club. Strategic collaborations, product diversification, and pricing strategies are critical success factors. The market is expected to continue its upward trajectory, offering significant opportunities for investors and stakeholders.

The Brown Rice Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Agistin Biotech Pvt. Ltd.
  • Amira Nature Foods Ltd.
  • DRRK Foods Pvt. Ltd.
  • Ebro foods SA
  • Flying Trade Group Plc
  • Goya Foods Inc.
  • KRBL Ltd.
  • Lotus Foods Inc.
  • LT Foods Ltd.
  • Lundberg Family Farms
  • McCormick and Co. Inc.
  • Pride Of India
  • Ricegrowers Ltd.
  • Sresta Natural Bioproducts Pvt. Ltd.
  • VeeTee Rice Ltd.

For insights on company offerings- Request a sample report!

Research Analysis Overview

The brown rice market has experienced significant growth in recent years, driven by the increasing popularity of breakfast cereals, snack bars, and ready-to-eat meals among vegetarians and those following plant-based lifestyles. Brown rice, an alternative grain rich in nutrients, offers various health benefits. It contains flavonoids, phenols, phosphorus, antioxidants, and is a good source of fiber, iron, manganese, magnesium, selenium, and vitamins. Brown rice is known to help manage blood sugar levels, aid in weight loss, and promote gut health due to its insoluble fiber content. The market for organic brown rice is also growing, as consumers become more conscious of chronic diseases and the importance of a healthy diet. Price volatility, however, remains a challenge for the industry. Packaging innovation plays a crucial role in maintaining the rice's freshness and shelf life. Fitness-conscious consumers, particularly those dealing with obesity and diabetes, are increasingly turning to brown rice as a healthier alternative to white rice. The rice's nutrient-rich profile, including phosphorus, vitamins, and fiber, makes it a popular choice for those seeking to improve their overall health.

Market Research Overview

Brown rice has gained significant popularity in recent years due to its numerous health benefits, making it a staple for those with high blood pressure, cholesterol issues, and heart diseases. Basmati brown rice, in particular, is a favorite among vegetarians and those following plant-based lifestyles. This ancient grain is also used in various food products, such as breakfast cereals, snack bars, and ready-to-eat meals. Brown rice is rich in flavonoids, phenols, phosphorous, antioxidants, and other essential nutrients like iron, manganese, and magnesium. These nutrients contribute to better gut health, improved blood sugar levels, and a reduced risk of chronic diseases. Alternative grains like black rice and red rice are also gaining attention for their antidiabetic properties and high fiber content. Consumers are increasingly turning to clean-label products, organic agricultural methods, and FDA-approved lists for unprocessed foods. Online retail stores, e-commerce, specialty stores, and supermarkets are the primary retail channels for brown rice. With the rise of convenience foods, there is a growing demand for brown rice noodles, syrups, and other ready-to-cook products. However, price volatility and concerns over arsenic, pesticides, and fertilizers in conventional brown rice have led consumers to opt for organic options. Packaging innovation and fitness-conscious consumers have also driven demand for fiber-rich, nutrient-dense, and functional foods. In summary, brown rice is a fiber-rich, nutrient-dense grain with numerous health benefits. Its popularity is driven by its ability to help manage high blood pressure, cholesterol levels, and heart diseases, making it a staple for those following a healthy diet. With various retail channels and product innovations, brown rice is accessible and convenient for consumers seeking to improve their physical health.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Read News Read Less
Interested in this report?
Get your sample now!