Authored By: Sarah
11 Jul 2024

 Breakfast Food Market Size to grow by USD 125 billion between 2023-2027

According to a research report “ Breakfast Food Market” by Distribution Channel (Offline, Online) Product Type (Bakery products, Ready meals, Cereals, Snack bars, Others) Geography (North America, Europe, APAC, Middle East and Africa, South America)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 125 billion, at a CAGR of  5.31% during the forecast period. The global breakfast food market exhibits a fragmented landscape, with a multitude of international and domestic players vying for market share. To distinguish themselves, these companies are continually launching new breakfast products and expanding their offerings. In April 2021, Bob's Red Mill Natural Foods Inc. introduced a new line of plant-based, non-GMO-verified oat crackers. These certified gluten-free crackers, crafted from the company's whole-grain oats and combined with almonds, flaxseeds, brown rice, and quinoa, cater to the growing demand for health-conscious breakfast options. In a similar vein, Quaker Oats Company Brands, Inc. entered the ready-to-eat cereal segment in October 2022 with the launch of Quaker Oats Muesli. Both companies aim to capture a larger market share by catering to diverse consumer preferences and expanding their product portfolios.

Browse market data tables, figures, and in-depth TOC on “Breakfast Food Market” by Distribution Channel (Offline, Online) Product Type (Bakery products, Ready meals, Cereals, Snack bars, Others) Geography (North America, Europe, APAC, Middle East and Africa, South America) Global Forecast to 2027. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The offline distribution channel proved to be a significant revenue generator for the global breakfast foods market in the year 2022. Consumers continue to favor traditional sales channels such as supermarkets, convenience stores, and local grocery stores due to their accessibility and the tangible experience they offer. The trust consumers place in physical stores, enabling them to inspect products prior to purchase, can significantly impact sales volume and market popularity. Furthermore, offline sales channels frequently provide promotions and discounts, which serve as effective marketing tools to attract customers and boost sales of specific breakfast food items. Vendors in the breakfast foods market are actively pursuing collaborations with retailers to enhance product visibility and availability within these channels.

By Product Type, Bakery products  segment is expected to hold the largest market size for the year 2024

In the breakfast food market, bakery products have gained significant traction due to their convenience, versatility, and delectable flavors. These items are widely accessible at local bakeries, grocery stores, and cafes, providing consumers with a quick and hassle-free breakfast solution. Bakery products are typically pre-prepared, requiring minimal effort for consumption. They can be eaten as-is or require only minimal heating or toasting, making them an ideal choice for the time-constrained workforce. Marketing efforts, such as advertising campaigns and promotions, further highlight bakery products as a tasty and convenient breakfast alternative.

North America is forecasted to hold the largest market size by region in 2024

The North American breakfast food market represents a substantial business opportunity, exhibiting consistent expansion. Key drivers include shifting consumer preferences towards convenient, on-the-go options, and increasingly hectic lifestyles. Traditional fare, including cereals, milk, eggs, bacon, sausages, and bread, continues to dominate the landscape. However, health and wellness trends have significantly influenced the market. Consumers are now gravitating towards alternatives with reduced sugar, whole grains, high protein, and natural ingredients. Notable products gaining traction include Greek yogurt, oatmeal, granola, and smoothies.

The Breakfast Food Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Nestle SA
  • General Mills Inc.
  • Kellogg Co.
  • PepsiCo Inc.
  • The Kraft Heinz Co.
  • Del Monte Foods Inc.
  • Unilever PLC
  • ITC Ltd.
  • pladis Foods Ltd.
  • Dr. August Oetker Nahrungsmittel KG
  • Conagra Brands Inc.
  • The Hain Celestial Group Inc.
  • Happy Egg Co. USA.
  • Hormel Foods Corp.
  • Versova
  • Aussee Oats Milling Pvt Ltd
  • Hildur Functional Foods Pvt. Ltd.
  • Campbell Soup Co.
  • Starbucks Corp.
  • Mars Inc.

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Research Analysis Overview

Title: Nourishing the Nation: A Comprehensive Look at the Breakfast Food Market The breakfast food market is a vibrant and diverse sector, offering a wide array of options to cater to various dietary needs and preferences. From fiber-rich cereals and whole grain bread to protein-packed eggs, sausages, and dairy products, there's something for everyone. Fitness enthusiasts can opt for high-fiber choices like bran flakes or oatmeal porridge to fuel their active lifestyles. Those with dietary restrictions, such as those with high blood pressure, cholesterol, diabetes, or obesity, can explore plant-based options like spicy chicken noodles or vegan sausages. Departmental stores and convenience stores alike stock a vast selection of breakfast foods, making it convenient for consumers to grab their preferred options on the go. Cereals, in particular, have gained immense popularity due to their ease of preparation and long shelf life. Moreover, the market is witnessing a shift towards healthier and more nutritious options, with an increasing focus on whole grains, lean proteins, and low sugar content. Dairy-free and lactose-intolerant consumers can enjoy alternatives like almond milk or soy milk with their cereals or opt for plant-based sausages and waffles. In conclusion, the breakfast food market is a dynamic and diverse sector, catering to the ever-evolving dietary needs and preferences of consumers. With a focus on healthier and more nutritious options, it continues to grow and innovate, offering a wide range of choices for a balanced and nourishing start to the day.

Market Research Overview

Title: Breakfast Food Market: Flavorful, Nutritious, and Catering to Dietary Preferences The breakfast food market is a vibrant and diverse sector, offering a wide range of flavors and options to cater to various food preferences, dietary patterns, and health awareness. From savory sausages and spicy Sirloin Burgers to sweet pancakes, waffles, and porridge, there's a breakfast food for every palate. Energy levels and metabolism are key considerations for many consumers, leading to a growing demand for nutrient-dense options. Calories, carbs, protein, and fiber are essential nutrients that fuel our bodies for the day. Breakfast cereals made from corn, wheat, muesli, and oats are popular choices, offering a balance of these nutrients. Health awareness is a significant trend in the breakfast food market. People with high blood pressure, cholesterol, diabetes, and obesity are seeking plant-based food alternatives. Eggs, bread, and dairy products are being replaced with vegan and gluten-free options. Fitness enthusiasts, too, are turning to protein-rich foods like eggs and plant-based protein sources to fuel their active lifestyles. The breakfast food market is accessible through various channels, including online stores, specialty stores, departmental stores, and convenience stores. Consumers can now easily find their preferred breakfast foods, no matter their dietary needs or location.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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