increasing demand for breakfast cereals is driving the Breakfast Cereals Market in Europe
Technavio analyzes that the Breakfast Cereals Market in Europe is expected to grow at a CAGR of 4.5% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1276.7 million.There are various factors that contribute to the growth of the market. The European breakfast cereals market is experiencing a significant surge in demand due to various factors. Consumers are increasingly seeking convenient and nutritious food options for their morning meals. Breakfast cereals cater to this demand, providing a quick and easy solution that is rich in essential vitamins and minerals. Additionally, the growing trend towards healthier eating habits is driving the market growth, with many consumers opting for cereals fortified with whole grains and other nutrients. Furthermore, the increasing popularity of plant-based diets is also contributing to the market expansion, as many cereal brands offer vegan and vegetarian options. Overall, the European breakfast cereals market is poised for continued growth, driven by consumer preferences for convenient, nutritious, and ethical food choices.
In Europe's breakfast cereals market, supermarkets and hypermarkets dominate the offline distribution landscape. These channels offer significant advantages, including expansive shelf spaces and ample storage areas, enabling a diverse range of offerings from leading vendors such as Nestle, Orkla, and Alara Wholefoods. Consumers value the convenience of purchasing multiple product categories under one roof, which is often unattainable in smaller retail outlets. The preference for supermarkets and hypermarkets is further bolstered by the increasing trend towards healthier choices, with consumers seeking out high-fiber, whole grain, and low glycemic index cereals, as well as those with reduced added sugar and refined grains. In this context, nutrition facts and modern dietary considerations, including the avoidance of chocolate frosting and excessive added sugars, play a crucial role in consumer decision-making.
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Breakfast Cereals Market in Europe Segmentation
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The European breakfast cereals market encompasses a wide range of fortified products made from processed grains, including fine flour, puffed, flaked, and shredded varieties. These cereals are often fortified with essential vitamins and minerals, and can be cooked or mixed with milk, yogurt, fruit, nuts, or sweeteners like sugar and cocoa. The manufacturing process involves ingredients such as water, and techniques like extrusion, high-temperature processing, drying, and shaping. However, concerns over refined grains, added sugar, and the link between modern diets and chronic diseases persist.
The European breakfast cereals market is a segment of the global packaged foods industry, encompassing vendors engaged in the processing and packaging of cereals fortified with essential vitamins and minerals. These cereals may include grains, milk, yogurt, fruit, nuts, and fine flour. The market's size is determined by the consolidated revenue of these vendors. The sector excludes manufacturers of food processing equipment, packaged alcoholic and non-alcoholic beverages, and mineral waters. Market expansion will be fueled by the health benefits linked to the consumption of minimally processed foods, such as cereals, which are rich in nutrients including potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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