Authored By: Sarah
11 Jul 2024

 Sports Nutrition Market in Brazil Size to grow by USD 312.23 million between 2024-2028

According to a research report “ Sports Nutrition Market in Brazil” by Application (Post-workout, Pre-workout, Others) Distribution Channel (Offline, Online) Product (Non-protein sports nutrition, Protein powder, Protein RTD, Protein bar) Geography (South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 312.23 million, at a CAGR of  7.45% during the forecast period. In today's health-conscious society, individuals are increasingly focused on optimizing their fitness routines and athletic performance through the use of sports nutrition products. These offerings, which include protein supplements, amino acids, and energy boosters, provide essential nutrients for muscle building, repair, and recovery. Fitness enthusiasts and athletes recognize the significance of proper nutrition in enhancing workout results and achieving and maintaining optimal body weight and composition. As a result, there is a growing market for sports nutrition products, with offerings ranging from protein supplements and recovery products to meal replacement shakes, fat burners, and metabolism boosters.

Browse market data tables, figures, and in-depth TOC on “Sports Nutrition Market in Brazil” by Application (Post-workout, Pre-workout, Others) Distribution Channel (Offline, Online) Product (Non-protein sports nutrition, Protein powder, Protein RTD, Protein bar) Geography (South America) Global Forecast to 2028. Download Free Sample


By Application, the Post-workout segment is projected to dominate the market size in 2024

In the dynamic Brazilian market for sports nutrition, supermarkets and hypermarkets have become the preferred distribution channels for consumers. The expansion of the organized retail sector in emerging economies, such as Brazil, has led to an increase in the number of these stores. Consumers are drawn to these outlets due to the extensive product selection and convenience they offer. Additional incentives, such as discounts on the minimum retail price (MRP) and an appealing shopping experience, further boost sales in the offline distribution channel. These factors contribute significantly to the growth of the sports nutrition market in Brazil.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

The post-workout segment dominated the sports nutrition market in Brazil in 2022, accounting for the largest market share. This trend is anticipated to persist during the forecast period due to increasing awareness regarding the importance of sports nutrition in addressing workout-related challenges, such as dehydration. Post-workout sports nutrition products are typically consumed within 30 minutes to 2 hours post-exercise. These supplements play a crucial role in facilitating the body's recovery process by supplying essential nutrients, particularly carbohydrates, which aid in energy replenishment following strenuous physical activity.

South America is forecasted to hold the largest market size by region in 2024


The Sports Nutrition Market in Brazil growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Abbott Laboratories
  • Glanbia plc
  • Max Muscle Nutrition
  • MusclePharm
  • NCS Suplementos
  • PepsiCo Inc.

For insights on company offerings- Request a sample report!

Research Analysis Overview

The Sports Nutrition Market in Brazil is experiencing significant growth, fueled by the increasing trend towards fitness, active lifestyle, and healthy living among young consumers. With a consumer inclination towards clean labels, sustainability practices, and diverse dietary preferences, specialty stores and online platforms like Vitamin Shoppe are thriving. The market offers a wide range of convenient supplements, including vegan-friendly options, for the adult segment. Bioavailability is a key factor in the market, with capsule supplements and powder segments gaining popularity. The market caters to Elite athletes and fitness enthusiasts, providing ISO drinks, sports supplements, RTD protein drinks, sports drinks, protein powders, amino acids, minerals, and nutrients. The convenience of these supplements aligns with consumers' wellness goals and busy schedules. Sports food, such as energy bars and protein bars, are also popular choices for those leading active lifestyles. The market's growth is further boosted by the increasing number of sporting events and the growing awareness of the importance of proper nutrition for athletic performance. Overall, the Sports Nutrition Market in Brazil is a dynamic and growing industry that caters to the diverse needs of health-conscious consumers.

Market Research Overview

The Sports Nutrition Market in Brazil is witnessing significant growth with both domestic and international players catering to the increasing demands of fitness enthusiasts for bodyfat reduction, stamina enhancement, and convenient food options. The market comprises a diverse range of products including energy bars, sports beverages, protein supplements, and sports vitamins. Fitness clubs and gyms are major aspects driving the market, with adults and young consumers adopting an active and healthy lifestyle. International players like Vitamin Shoppe and specialty stores dominate the market, offering a variety of sports nutrition food and supplements. However, domestic players are also gaining ground, providing product knowledge and catering to dietary preferences such as vegan and clean labels. The Brazilian population, particularly sportspersons, are concerned with hormones as building blocks for muscle tissue and quick energy sources like fats and proteins. Energy gels and Creatine are popular among endurance athletes for enhancing athletic performance. The market also addresses concerns related to hypertension, obesity prevalence, and chronic diseases, offering natural alternatives like microbiome boosters and ingredients with good bioavailability. Labeling transparency and sustainability practices are key trends in the market. The sports nutrition market in Brazil is expected to continue growing, driven by consumer inclination towards fitness goals, exercise, and healthy lifestyle choices. The market includes convenient consumption options like RTD protein drinks, ISO drinks, and sports vitamins, catering to the busy schedules of consumers.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Read News Read Less
Interested in this report?
Get your sample now!