Latest News- Bra Market: T-shirt bra is expected to lead the Type segment during 2025-2029

The Bra Market is being driven by Competitors focus on providing consumer-oriented bras based on specific needs

The Bra Market is expected to grow at a CAGR of 7.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 19.59 billion. In the competitive international bra market, leading brands are enhancing consumer experiences to drive sales growth. Retail environments for intimate apparel are designed with inviting color schemes, expansive fitting rooms, and attentive staff. These amenities include optimal air conditioning and lighting, large mirrors, wall hangers, and comfortable seating areas, fostering customer loyalty. Innovative pure-play bra retailers have entered the marketplace, differentiating themselves through extensive size ranges, customized fitting solutions using advanced technologies, subscription services, and stylish, comfortable designs. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • T-shirt bra
  • Sports bra
  • Nursing bra
  • Stick-on bra
  • Others
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Competitors focus on providing consumer-oriented bras based on specific needs
• Increasing smartphone penetration along with growing e-commerce industry
• Rising participation of women in sports and fitness activities

However, the market also witnesses some limitations, which are as follows:

• Rise in demand for and sales of counterfeit bra
• Unpredictable raw material prices of bra
• High product returns

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Market Scope in Bra Market Research Report

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Research Analysis Overview

Women's intimates include various types of bras such as stick-on, form-fitting, padded, nursing, convertible, and sports bras. Celebrities and influencers endorse these undergarments, catering to the needs of working women and their wardrobes. Specialist retailers and online stores offer a range of options, including backless bras for trendy outfits, and eco-friendly fabrics like organic cotton, recycled fibers, bamboo, and satin for sustainable choices. Seamless, breathable textiles and moisture-wicking fabrics ensure comfort and support. Intimate clothing also includes delicate bras made of satin, polyester, and other materials, catering to diverse preferences.

Market Research Overview

The global apparel, accessories, and luxury goods market encompasses businesses involved in the production and distribution of textiles, apparel, footwear, accessories, and luxury goods. This market caters to a vast consumer base, including working women seeking comfortable and stylish solutions for their wardrobe needs. Trends such as celebrity endorsements, comfortable dressing, and the popularity of items like stick-on bras, backless tops, and form-fitting bras continue to drive demand. Key growth factors include the expanding working women population, leading to increased disposable income and spending power on apparel, accessories, and luxury goods.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/