Authored By: Sarah
11 Jul 2024

 Bouillon Market Size to grow by USD 1641.03 million between 2024-2028

According to a research report “ Bouillon Market” by Product (Meat, Fish, Vegetable) Distribution Channel (Supermarket or hypermarket, Convenience stores, Online) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1641.03 million, at a CAGR of  4.46% during the forecast period. The global bouillon market has experienced significant growth in recent years, driven by the increasing consumer demand for convenient and time-saving food solutions. Bouillon, a flavorful broth derived from meat, vegetables, and seasonings, has gained popularity due to its ease of use and ability to save time. With consumers' busy lifestyles and time constraints, ready-to-use bouillon cubes, powders, or liquids have become a preferred choice for those seeking quick and nutritious meal options without compromising on taste. These products offer a practical solution by eliminating the need for lengthy ingredient preparation, thereby reducing overall cooking time.

Browse market data tables, figures, and in-depth TOC on “Bouillon Market” by Product (Meat, Fish, Vegetable) Distribution Channel (Supermarket or hypermarket, Convenience stores, Online) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Meat segment is projected to dominate the market size in 2024

The supermarket and hypermarket channel dominates the global bouillon market, accounting for a substantial market share. This segment plays a pivotal role in the bouillon industry, catering to both consumer and producer needs. For consumers, the extensive availability of various bouillon brands and types in supermarkets and hypermarkets offers convenience and a diverse range of options, enhancing their overall shopping experience. Simultaneously, manufacturers benefit significantly from this distribution channel due to the vast retail network and high consumer footfall, enabling them to expand their market reach and increase sales volume.

By Distribution Channel, Supermarket or hypermarket  segment is expected to hold the largest market size for the year 2024

The meat segment holds a significant market share in the global bouillon industry. The allure of meat-based bouillon lies in its robust and savory flavor profile, which significantly enhances the taste of diverse foods and soups. This type of bouillon serves as a fundamental ingredient in numerous dishes, contributing to their intricate and layered flavors. Meat-based bouillon is sourced from various meats, including beef, chicken, pork, veal, and others, catering to diverse dietary inclinations. The increasing preference for authentic and savory dishes in international cuisines has fueled the demand for meat bouillon. As an alternative to homemade broth, ready-made meat bouillon offers a convenient means to infuse rich meat flavors into meals without the time-consuming process of cooking from scratch.

Europe is forecasted to hold the largest market size by region in 2024

The European region dominates the global bouillon market, driven by the diversity of culinary traditions and the increasing disposable income of consumers. With a growing number of working women in Europe, the number of dual-income households has risen significantly, leading to an increase in demand for convenient food solutions such as bouillon. Major vendors in this market, including Nestle and Unilever Group, are based in Europe and are actively innovating in product offerings and packaging to cater to evolving consumer preferences. The European bouillon market is expected to witness continued growth due to these factors.

The Bouillon Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Ajinomoto Co. Inc.
  • Bell Food Group Ltd.
  • Caldos del Norte S.L.
  • Edward and Sons Trading Co.
  • Goya Foods Inc.
  • Hormel Foods Corp.
  • Integrative Flavors
  • McCormick and Co. Inc.
  • Nestle SA
  • Proliver
  • Symrise AG
  • The GB Foods S.A.
  • The Kraft Heinz Co.
  • Unilever PLC

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Research Analysis Overview

The Bouillon market in Western countries has seen a significant shift towards vegan products in recent years. Traditionally, bouillon has been associated with meat and fish-based broths, but the trend towards plant-based diets has led to an increase in demand for vegetable bouillon. Bouillon comes in various forms, including crystal, gel, powder, and liquid, as well as cubes. In Western culture, bouillon has become a staple in advanced lifestyle choices, especially among those with disposable income. Price factors and convenience are important considerations in the bouillon market, with many consumers opting for bouillon cubes as a refrigerator alternative due to their durability. Blood pressure and salt content are key concerns for many consumers, leading to the development of low-sodium and no-added-salt bouillon options. The health benefits of bouillon extend beyond convenience, as they provide essential minerals, vitamins, and proteins, making them a healthy addition to healthy eating habits. The bouillon market is influenced by lifestyle changes and nutrition trends, with consumers seeking out products that align with their values and dietary needs. The supply chain for bouillon is complex, with many players involved in production, distribution, and retail. Despite this, the market remains competitive, with companies continually innovating to meet consumer demands for new and improved bouillon products.

Market Research Overview

The Bouillon market has witnessed significant growth in recent years due to increasing market demand for convenient, nutritious, and affordable food solutions. With the rising working population and advanced lifestyle in both developed and emerging economies, there is a growing preference for day-to-day items that can be easily prepared and delivered to doorsteps. E-commerce stores like Bigbasket and Grofers have expanded their supply chains to cater to this demand, making bouillon widely available through online channels. Bouillon comes in various forms, including crystal, gel, powder, and liquid, and is consumed in both Western and non-Western cultures. Meat, fish, vegetable, and even vegan bouillon options are available, catering to diverse dietary needs. The market demand for low-sodium, fat-free, cholesterol-free, gluten-free, and vegan products is on the rise, driven by health awareness and lifestyle changes. Blood pressure and salt content are significant price factors in the bouillon market, with consumers increasingly opting for healthier alternatives. The durability and convenience of bouillon cubes have made them a popular choice, especially in regions where refrigerators are not widely available. The health benefits of bouillon, including the provision of essential minerals, vitamins, proteins, and healthy eating habits, have further fueled market growth. The bouillon market is expected to continue its upward trajectory, driven by increasing disposable income, product design innovations, and the growing popularity of convenience foods.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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