Bottled Water Market Size to grow by USD 112.8 billion between 2024-2028
According to a research report “ Bottled Water Market” by Product (Still drinking water, Sparkling water, Bottled spring water) Distribution Channel (Off-trade, On-trade) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 112.8 billion, at a CAGR of 6.12% during the forecast period. In response to the rising income levels of consumers and the growing preference for premium products among high-net-worth individuals (HNWIs), the bottled water market has witnessed an uptick in the launch of premium bottled water offerings. Primo Water Corp., for instance, introduced Primo Plus, a zero-calorie alkaline water, in Sacramento and Southern California in January 2022. This premium bottled water product caters to the increasing demand for healthier hydration choices among affluent consumers. The trend of premiumization in the bottled water market is expected to continue, driven by the preferences and purchasing power of this demographic..
Browse market data tables, figures, and in-depth TOC on “Bottled Water Market” by Product (Still drinking water, Sparkling water, Bottled spring water) Distribution Channel (Off-trade, On-trade) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample
By Product, the Still drinking water segment is projected to dominate the market size in 2024
The bottled water market represents a significant business opportunity, with increasing consumer preference for convenient, portable, and high-quality hydration solutions. Key market drivers include growing health consciousness, rising disposable income, and improving distribution networks. Companies are investing in innovative packaging, flavors, and sourcing strategies to differentiate their offerings and capture market share. The market is expected to grow at a robust rate in the forecast period, driven by these trends and regulatory support for bottled water as a healthy beverage alternative.
By Distribution Channel, Off-trade segment is expected to hold the largest market size for the year 2024
The bottled water market represents a significant business opportunity, with increasing consumer preference for convenient, portable, and high-quality hydration solutions. Market growth is driven by factors such as rising health consciousness, growing awareness of contaminated tap water, and the convenience of on-the-go hydration. Key players in this industry include Nestle, Danone, and PepsiCo, who invest heavily in product innovation, marketing, and distribution to capture market share. The market is expected to continue its robust growth trajectory in the coming years.
APAC is forecasted to hold the largest market size by region in 2024
The bottled water market represents a significant business opportunity, with increasing consumer preference for convenient, portable, and high-quality hydration solutions. Market growth is driven by factors such as rising health consciousness, expanding population, and improving distribution networks. Key players in this industry prioritize innovation, sustainability, and cost-effectiveness to maintain competitive advantage.
The Bottled Water Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The bottled water market encompasses various types, including mineral water, flavored water, sparkling water, and still water. These beverages offer convenience and portability, making them popular among in-house consumers, working professionals, travelers, and the tourism industry. With the fear of diseases, especially those caused by contaminated water such as gastrointestinal diseases, the demand for safe drinking water continues to rise. Mineral water, with its natural minerals, appeals to health-conscious consumers, while flavored and nutrient-fortified waters cater to those seeking variety and additional health benefits. Aluminum bottled water's lightweight and recyclable nature adds to its appeal. Initiatives like Draw a Smile Foundation's water projects aim to provide safe drinking water to communities facing scarcity. However, logistical challenges and the coronavirus outbreak pose challenges to the market's growth. Despite these hurdles, the market continues to thrive, with consumers prioritizing their health and wellness over convenience.
Market Research Overview
The Bottled Water Market encompasses various types of water, including still water, sparkling water, vitamin-enriched waters, and nutrient-fortified water. With the rise of travelers and tourism industry, the demand for safe and portable drinking water has surged. Traditional stores and mini markets offer a range of options, from purified bottled water to functional water with added vitamins, minerals, amino acids, and electrolytes. However, concerns over health hazards from contaminated tap water, gastrointestinal diseases like typhoid and dysentery, and environmental pollution have fueled consumer popularity for bottled water. The market also includes flavored water, juices, and RTD beverages, as well as modified blends like alkaline water and hydrogen-infused water. Packaging options, shelf life, and product protection are crucial factors, with light-resistant barriers and airtight seals ensuring freshness and purity. Logistical challenges, such as transportation and distribution, pose challenges to the industry. Sustainability concerns, including plastic trash and aluminum usage, are also a focus of initiatives to reduce environmental impact. Despite the benefits of bottled water, high-calorie drinks, sugary beverages, and caffeinated water remain popular, posing health risks. The market continues to evolve, with new product offerings, such as carbonated and protein-infused waters, catering to diverse consumer preferences. Overall, the bottled water market offers convenience, portability, and peace of mind for consumers seeking safe and healthy hydration options.
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