Latest News- Blueberry Market: Food and beverages is expected to lead the Application segment during 2025-2029

The Blueberry Market is being driven by Growing penetration of online retailing and e-commerce

The Blueberry Market is expected to grow at a CAGR of 7.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 3055 million. In the competitive blueberry market, packaging plays a pivotal role in preserving the freshness, taste, and quality of both fresh and processed berries. Advanced packaging technologies, such as modified atmosphere packaging and vacuum sealing, are being adopted by major companies to maintain the desirable product attributes and extend shelf life. Packaging is an essential brand extension, influencing consumer purchasing decisions. Innovative techniques, like sliced berries and individual quick freezing (IQF), are gaining popularity in developed markets, particularly the US, offering consumers convenience and improved product presentation. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Food and beverages
  • Bakery and confectionary
  • Others
• Type
  • Organic
  • Conventional
• Product
  • Fresh
  • Frozen
  • Dried
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • APAC
    • China
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing penetration of online retailing and e-commerce
• Health benefits from blueberries
• Rise in number of private-label brands

However, the market also witnesses some limitations, which are as follows:

• Stringent food safety regulations
• Easy availability of substitutes
• Fluctuations in blueberry prices due to unfavorable weather conditions

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Market Scope in Blueberry Market Research Report

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Research Analysis Overview

Blueberries are traded as wild and cultivated varieties, with farmers tending to blueberry bushes during winter months for optimal growth. Bees play a crucial role in pollination. Blueberries are classified as superfruits, rich in antioxidants. Funding and efficiency are key in cultivating various cultivars, such as highbush blueberries, for peak output in metric tons. The retail market thrives on fresh berries, while the beverage and confectionery sectors utilize frozen and dried blueberries. Canada, the largest producer, optimizes production under specific climatic conditions. Harvesting seasons vary for highbush blueberries, with peak output reaching metric tons. Blueberry crops are grown in hives for winter protection. Northern highbush blueberries are popular for their superior taste and health benefits.

Market Research Overview

In the agricultural products and services market, the horticulture sector, specifically blueberry farming, is a significant contributor. This segment involves the cultivation of blueberry bushes for the production of wild and cultivated blueberries. Pre-production processes are crucial in blueberry farming, encompassing careful crop selection and comprehensive land preparation. Farmers meticulously choose blueberry varieties based on their market demand, climate suitability, and disease resistance. Land preparation includes soil testing, drainage improvement, and the application of fertilizers and organic matter to ensure optimal growing conditions. These pre-production stages set the foundation for a successful blueberry harvest and subsequent value addition processes.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/