Latest News- Berries Market: Food and beverages is expected to lead the Application segment during 2025-2029

The Berries Market is being driven by Growing awareness and promotion of benefits of consuming berries

The Berries Market is expected to grow at a CAGR of 6.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 12696.9 million. In the dynamic market landscape, major retailers have identified an opportunity to expand their offerings by introducing private-label brands of processed berry products. These products, manufactured and sold under the retailer's label, cater to the increasing consumer demand for affordable, ready-to-eat berry offerings. Notable private-label brands in the US include Walmart's Great Value and Target's Archer Farms Foods. The private label product segment has experienced significant growth over the past decade, offering consumers attractive pricing compared to branded alternatives. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on:

• Application
  • Food and beverages
  • Personal care
  • Others
• Type
  • Strawberries
  • Blueberries
  • Raspberries
  • Others
• Nature
  • Conventional
  • Organic
• Geography
  • Europe
    • France
    • Germany
    • Poland
    • UK
  • North America
    • US
    • Mexico
  • APAC
    • China
    • Japan
    • South Korea
  • South America
    • Chile
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing awareness and promotion of benefits of consuming berries
• New product launches
• Expansion in retail landscape

However, the market also witnesses some limitations, which are as follows:

• Fluctuations in berry prices due to unfavorable weather conditions
• Increased use of chemicals while farming and contamination risks while packaging
• Increasing product recalls due to contamination

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Market Scope in Berries Market Research Report

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Research Analysis Overview

In the thriving berries market, fresh berries such as raspberries and blueberries are in high demand due to consumers' increasing health consciousness. These fruits are packed with essential nutrients including vitamins C and K, manganese, fiber, antioxidants, flavonoids, and carotenoids. Raspberry and strawberry production for export is significant, with organic options available to meet the growing preference for natural produce. Jams, preserves, cakes, and pies continue to be popular uses for berries, but synthetic additives, pesticides, chemical fertilizers, dyes, and fibers are being replaced by natural alternatives to maintain their health benefits.

Market Research Overview

The global horticulture industry, specifically the market for packaged berries, experiences significant growth due to increasing health consciousness among consumers. This sector encompasses vendors involved in the processing and export of fresh berries, such as raspberries, blueberries, strawberries, blackberries, and cherries. The market's size is determined by the combined revenue generated from these vendors, excluding manufacturers of food processing equipment and packaged alcoholic and non-alcoholic beverages. The market's expansion is driven by the health benefits associated with the consumption of minimally processed foods. Berries, in particular, are rich sources of essential nutrients, including potassium, dietary fiber, folate, vitamin A, and vitamin C. As consumers become more health-conscious, the demand for nutrient-dense packaged berries continues to rise, thereby fueling market growth. The Horticulture Board plays a crucial role in regulating production and export standards to ensure the quality and safety of these products. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/