Latest News- US Beer Market: Non-crafted beer is expected to lead the Product segment during 2025-2029

The US Beer Market is being driven by Increasing demand for premium beers

The US Beer Market is expected to grow at a CAGR of 4.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 25.6 billion. The US beer market has witnessed a significant shift towards flavored beers, driven by an expanding consumer base and the innovative offerings of craft brewers. New flavor introductions differentiate beer brands and fuel demand. For instance, in Q4 2024, Yuengling launched Bongo Fizz, a premium beer with natural mango flavor, adding to their portfolio and catering to evolving consumer preferences. This trend underscores the importance of continuous product innovation in the competitive US beer industry. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Non-crafted beer
  • Craft beer
• Distribution Channel
  • On-trade
  • Off-trade
• Packaging
  • Bottles
  • Cans
  • Kegs
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for premium beers
• Growth of online retail of beer
• Increasing dependency on technology

However, the market also witnesses some limitations, which are as follows:

• Increasing growth of legal recreational cannabis
• Stringent regulatory environment and taxation rules
• Huge availability of substitute products for beer

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Market Scope in US Beer Market Research Report

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Research Analysis Overview

The beverage sector, specifically the US beer market, is experiencing a revolution with the rise of craft beers and alternative alcoholic drinks. Artisanal breweries offer unique flavors and premium beverages made with quality ingredients, appealing to the millennial generation and changing demographics. Sustainable practices and eco-conscious brewing are also important, with non-alcoholic and low-alcohol beers gaining popularity. Consumer tastes continue to evolve, favoring Mexican-style lagers, Asian-inspired beers, and health-conscious trends. Craft breweries face challenges in distribution networks, brand recognition, and advertising budgets, while packaging options from glass to cans impact consumer perception. Alcohol content remains a factor, with high-alcohol beers still popular alongside the growing preference for lower alcohol options.

Market Research Overview

The beverage sector, specifically the beer market, is experiencing a significant shift with the rise of craft beer and artisanal breweries. This subsegment of the global brewers market, which includes producers of craft beer and malt liquors, has seen remarkable growth, particularly in developed markets. In the US, for instance, the number of craft breweries has experienced a substantial increase since 2021, with microbreweries accounting for approximately 80% of the total production. This trend is driven by consumers' preference for premium beverages and sustainable practices, as well as the emergence of eco-conscious brewing methods. Moreover, the market expansion is not limited to alcoholic beverages, with the production of non-alcoholic and low-alcohol beers also gaining traction as alternative alcoholic drink options.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/