Authored By: Sarah
15 Jul 2024

 Beer Packaging Market to grow by USD 2031.4 million between 2023-2027

According to a research report “ Beer Packaging Market” by Material (Glass, Metal, Others) Type (Bottle, Keg, Can) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 2031.4 million at a CAGR of  2.74% during the forecast period. In the global beer market, the digital landscape is transforming sales and marketing dynamics. Small craft brewers, leveraging online retail platforms, expand their consumer base. Notable players like The Beer Store, Minibar, Drizly, and Liquor Mart Inc., offer a wide array of bottled and craft beers, enhancing vendors' visibility and sales among tech-savvy customers. These platforms provide product descriptions and customer reviews, benefiting both consumers and vendors in the beer packaging industry, including Heineken N.V. and others..

Browse market data tables, figures, and in-depth TOC on “Beer Packaging Market” by Material (Glass, Metal, Others) Type (Bottle, Keg, Can) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2027.

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By Material, the Glass segment is projected to dominate the market size in 2024.

The beer packaging market is projected to experience a robust growth of xx% CAGR during the forecast period. The preference for glass beer bottles is anticipated to dominate the market due to their benefits, including reusability, extended beer freshness, and authentic appearance. Glass bottles, composed of returnable material, prevent light intrusion and maintain consumer preferences, while their non-reactive nature minimizes the risk of spoilage.

By Type, Bottle  segment is expected to hold the largest market size for the year 2024.

In the beer packaging market, glass is the preferred choice for alcoholic beverages such as beer, wine, rum, vodka, and whiskey. The advantages of glass packaging are significant. Glass is impermeable to oxygen and carbon dioxide molecules, enabling long-term storage of alcoholic beverages. Its resistance to leaching is enhanced through the de-alkalization process, ensuring product purity. Glass bottles maintain their shape during pasteurization, preserving the product's integrity. These factors contribute to glass having the largest market share in the global beer packaging industry.

APAC is forecasted to hold the largest market size by region in 2024.

In the APAC region, the expanding middle-class demographic is driving the surge in alcoholic beverage consumption, particularly beer. With an anticipated middle-class population of 8.4 billion globally by 2030 and over 45% of this emerging class originating from APAC, disposable income levels are rising. This economic trend is poised to significantly boost the beer packaging market, as increased disposable income translates to higher spending on consumer goods, including beverages.

The Beer Packaging Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Amcor Plc
  • Ardagh Group SA
  • Ball Corp.
  • Berlin Packaging LLC
  • Berry Global Group Inc.
  • Carlsberg Breweries AS
  • Crown Holdings Inc.
  • East Asia Packaging Ltd.
  • Gamer Packaging Inc.
  • MJS Packaging
  • Nampak Ltd.
  • O I Glass Inc.
  • Orora Ltd.
  • Pakko Pty Ltd.
  • Plastipak Holdings Inc.
  • Smurfit Kappa Group
  • Tetra Laval S.A.
  • Toyo Seikan Group Holdings Ltd.
  • Verallia Packaging
  • WestRock Co.

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Research Analysis Overview


Market Research Overview

The Beer Packaging Market encompasses various types of packaging formats, including bottles, cans, growlers, cartons, pouches, and kegs, in the craft and mass-produced beer industries. Breweries prioritize unique products and specialty packaging to capture consumer attention and drive revenue growth. Packaging materials such as stainless steel, plastic, paperboard, Polyethylene Terephthalate (PET), aluminum, glass, and eco-friendly options like compostable and biodegradable materials are used. Lightweight cans and thinner glass bottles reduce environmental impact and transportation costs. Sustainability is a key focus, with insulated packaging, cardboard cartons, and eco-friendly packaging materials gaining popularity. Business expansion and regulations, including labeling requirements and government guidelines, influence packaging practices in the beer industry. Custom packaging solutions cater to breweries' needs for sustainable and cost-effective options, ensuring their products stand out on store shelves and appeal to consumers.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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