Latest News- Beer Market: Bottles is expected to lead the Packaging segment during 2025-2029

The Beer Market is being driven by Rising demand for beer in emerging economies

The Beer Market is expected to grow at a CAGR of 3.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 152.3 billion. The global beer market is witnessing a surge in mergers and acquisitions, driven by the strategic objective of expanding market presence and gaining access to innovative products and technologies. Major players in this sector are capitalizing on the high consumer demand for beer by acquiring smaller players, thereby broadening their offerings and strengthening their foothold. For instance, in late 2022, Carlsberg bolstered its North American presence by acquiring Waterloo Brewing for USD106 million. This strategic move is expected to enhance Carlsberg's competitive edge in the region. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Packaging
  • Bottles
  • Cans
• Distribution Channel
  • On-trade
  • Off-trade
• Product Type
  • Lager
  • Ale
  • Others
  • Lager
  • Ale
  • Others
• Geography
  • APAC
    • China
    • Japan
  • Europe
    • Germany
    • UK
  • North America
    • Canada
    • US
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising demand for beer in emerging economies
• Increasing demand for premium beers
• Growth of online retailing for beer

However, the market also witnesses some limitations, which are as follows:

• Presence of stringent regulations and high rates of taxes on alcoholic beverages
• Increasing awareness about health-related issues associated with consumption of beer
• Growing competition from non-alcoholic alternatives

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Market Scope in Beer Market Research Report

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Research Analysis Overview

The Beer market encompasses various alcoholic beverages, primarily brewed from malted barley. Unique flavors dominate the scene, with craft beer and small-batch production leading the charge. Non-alcoholic and low-alcohol options cater to health-conscious consumers. Craft breweries focus on niche markets, offering diverse beverage options. Retail stores and Direct-to-Consumer (DTC) channels expand accessibility for Gen Z and others. Health and wellness trends influence beverage choices.

Market Research Overview

The global alcoholic beverages market, specifically focusing on beer and malt liquors, encompasses both large-scale breweries and craft producers. This sector excludes the sale of commercial beer dispensers and kegerators. Key growth drivers for this market include the surge in craft beer production, particularly in developed regions. In the US, for instance, the number of craft breweries has experienced substantial growth since 2021, with microbreweries accounting for approximately 80% of the total production. Consumer preferences for unique, personalized beer experiences and the emergence of non-alcoholic options further fuel market demand. The craft product movement and the rise of independent breweries have significantly impacted the industry landscape. Additionally, the online retail sector caters to a global audience, enabling personalized recommendations and seamless purchasing experiences.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/