The Beer Market is being driven by Rising demand for beer in emerging economies
The Beer Market is expected to grow at a CAGR of 3.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 152.3 billion. The global beer market is witnessing an upward trend in mergers and acquisitions, with major vendors capitalizing on this strategy to expand their market presence and gain access to innovative products and technologies. The popularity of beer as a beverage category continues to attract significant interest from key players, leading to numerous acquisitions of smaller breweries and distributors. For instance, in late 2022, Carlsberg bolstered its North American presence by acquiring Waterloo Brewing for USD106 million. This strategic move not only increases Carlsberg's market share but also enables it to leverage Waterloo's regional expertise and growth potential.
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The market is segmented based on segments_for_ai.nslist
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
195 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.7% |
Market growth 2025-2029 |
USD 152.3 billion |
Market structure |
Fragmented |
YoY growth 2024-2025(%) |
3.5 |
Key countries |
China, US, Russia, Japan, Germany, Brazil, UK, Australia, Canada, and Saudi Arabia |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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The beer market encompasses the production and sale of alcoholic beverages, specifically beer, made from key ingredients like water, malted barley, grains, hops, and yeast. Beers come in various styles, including lagers and ales, with unique flavors derived from these elements. Today's consumers seek out craft beers and non-alcoholic options from craft breweries, which focus on small-batch production and cater to health and wellness trends. Millennials and Gen Z show preference for retail stores and Direct-to-Consumer (DTC) sales. Heineken is a notable brand offering both lagers and ales, along with stouts.
The global brewers market encompasses entities engaged in the production of beer, craft beer, and malt liquors. This sector excludes the manufacturing and sale of commercial beer dispensers and kegerators. Factors fueling the expansion of the brewers market include the substantial surge in craft beer production, particularly in developed regions. For instance, the US has witnessed a substantial rise in the number of craft brewers since 2021, with microbreweries accounting for approximately 80% of the total production. This growth can be attributed to the increasing consumer preference for unique, artisanal beer flavors, resulting in a significant increase in demand for craft beer. Additionally, the bitterness or sweetness levels, alcohol content, and carbonation of beer continue to influence consumer choices, driving market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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