Beauty and Personal Care Market in Africa Size to grow by USD 6652.65 million between 2023-2027
According to a research report “ Beauty and Personal Care Market in Africa” by Product (Skincare, Hair care, Color cosmetics, Fragrances, Others) Distribution Channel (Offline, Online) Geography (Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 6652.65 million, at a CAGR of almost 7.54% during the forecast period. The beauty and personal care market in Africa is witnessing a notable upsurge in demand for anti-aging products. This trend can be attributed to various factors, including the adoption of Westernized lifestyles, increasing awareness about skincare, and the desire to maintain a youthful appearance. As African economies continue to grow and urbanize, individuals are embracing Western beauty standards, which prioritize a youthful and flawless complexion. This shift in consumer attitudes presents a substantial business opportunity for companies operating in the cosmetics industry, particularly those specializing in anti-aging solutions.
Browse market data tables, figures, and in-depth TOC on “Beauty and Personal Care Market in Africa” by Product (Skincare, Hair care, Color cosmetics, Fragrances, Others) Distribution Channel (Offline, Online) Geography (Africa) Global Forecast to 2027. Download Free Sample
By Product, the Skincare segment is projected to dominate the market size in 2024
In the African beauty and personal care market, the offline channel, comprised of traditional brick-and-mortar stores, continues to hold substantial significance. Despite the increasing popularity of online shopping, consumers in Africa exhibit a preference for the tangible shopping experience when it comes to this product category. The offline channel offers unique advantages, such as the opportunity to test and sample products, engage in personal consultations with knowledgeable sales staff, and receive expert recommendations based on individual skin tones and types. This human interaction and sensory experience often outweighs the convenience of online shopping for many African consumers.
By Distribution Channel, Offline segment is expected to hold the largest market size for the year 2024
The African beauty and personal care market is witnessing significant growth due to the increasing consciousness among consumers regarding the importance of skincare. This trend is reflected in the rising demand for skincare products across the continent. One notable success story is House of Tara International, a Nigerian company specializing in skincare and beauty solutions for women of color. By offering high-quality products tailored to the unique skincare needs of African women, House of Tara has established a strong presence in African markets. Moreover, African-origin ingredients such as shea butter and baobab oil have gained popularity, further fueling the growth of the skincare sector in Africa.
Africa is forecasted to hold the largest market size by region in 2024
The South African beauty and personal care market presents significant business opportunities for both local and international brands, given its robust growth and diverse consumer demographic. With a population of approximately 60.41 million individuals, South Africa's market offers a vast consumer base that is increasingly prioritizing personal care and beauty products to meet their unique needs. Key growth drivers include the expanding urban population and rising disposable income levels, leading to a surge in demand for premium cosmetics and skincare brands. This trend is particularly prominent among the country's urban residents, who are increasingly willing to invest in high-end beauty products to enhance their appearance and self-confidence.
The Beauty and Personal Care Market in Africa growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The Beauty and Personal Care Market in Africa is experiencing significant growth, driven by the increasing penetration of technology and e-commerce. E-tailers like Jumia, Kilimall, and TakeALot are leading the charge, offering a wide range of products from beauty specialists, chemists/pharmacies, supermarkets, hypermarkets, drugstores/para-pharmacies, and online retail stores. Consumers, particularly millennial and self-conscious users, are increasingly turning to premium and mass brands, as well as natural ingredients like olive oil and pomegranate. Halal-certified cosmetics are also gaining popularity in the region. Eye cosmetic products, facial cosmetics, deodorants and antiperspirants, men's grooming products, oral care products, skincare products, hair care products, serums, sunscreens, cleansers, and toners are among the most popular categories. Eco-friendly packaging designs are also becoming a trend, as consumers become more conscious of their environmental impact. Convenience stores and supermarkets/hypermarkets are also significant distribution channels, particularly for mass brands and essential items like facial masks. The aging population and increasing urbanization are also driving demand for beauty and personal care products. Makeup tips and online shopping have further fueled the growth of this market, making it an exciting space for investors and entrepreneurs.
Market Research Overview
The Beauty and Personal Care Market in Africa is experiencing significant growth due to the increasing penetration of technology and e-commerce. E-tailers like Jumia, Kilimall, and Nganya are revolutionizing the industry by providing consumers with easy access to a wide range of products from 'premium brands' to 'mass brands'. Traditional distribution channels such as beauty specialists, chemists/pharmacies, supermarkets, hypermarkets, drugstores/para-pharmacies, and convenience stores are also adapting to this digital shift. Consumers, particularly millennial ones, are increasingly turning to online retail stores for 'facial masks', 'natural ingredients' like olive oil and pomegranate, and 'Halal-certified cosmetics'. The demand for 'customization and personalization' is also on the rise, with tailored fragrances and customized skincare regimens becoming popular. Eye cosmetic products, facial cosmetics, deodorants and antiperspirants, men's grooming products, oral care products, and skincare products are some of the most sought-after categories. Skin, nails, and hair continue to be major concerns for self-conscious users, leading to the popularity of serums, sunscreens, cleansers, toners, and eco-friendly packaging designs. Cultural influences, such as Afro-Textured Haircare, are also shaping the market, with a focus on serums and treatments for aging population, dental problems, hair fall problems, and male customers. Social media influencers are playing a crucial role in driving trends and sales in the online beauty retail space. Functional ingredients, such as 'natural ingredients' and 'functional ingredients', are gaining popularity as consumers become more health-conscious. The market is expected to continue growing, driven by increasing urbanization, rising disposable incomes, and changing consumer preferences.
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Jesse Maida
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