Research Expert: Sarah Overall
  • Published: Jan 2025
  • Pages: 150
  • SKU: IRTNTR74311

  • Global Beard Grooming Products Market: A Growing Opportunity


    The global beard grooming products market is experiencing significant growth, driven by changing consumer preferences and a surge in male grooming practices worldwide. The market size is forecast to increase by USD 2.62 billion at a CAGR of 7.08% between 2023 and 2028, according to recent market research. 

    Global beard grooming products market 2024-2028

    For more details about the industry, get the PDF sample report for free

    Key Market Drivers:

    • Changing Consumer Preferences: The rise of the "metrosexual" male, with an increased focus on personal grooming and appearance, is a primary driver.
    • Innovation and Product Premiumization: Companies are constantly introducing new and innovative products, such as advanced grooming tools, beard oils with unique formulations, and organic options. This drives product premiumization and caters to discerning consumers.
    • Celebrity Influence: Celebrities and social media influencers play a significant role in popularizing beard styles and grooming trends, influencing consumer behavior.

    Market Segmentation:

    By Distribution Channel:

    • Offline: Specialty stores, hypermarkets, supermarkets, and men's salons.
    • Online: E-commerce platforms, direct-to-consumer websites.

    By Geography:

    • North America
    • Europe
      • Germany
      • UK
      • France
    • APAC
      • US
      • China
    • South America
    • Middle East and Africa

    Regional Insights:

    • Europe: Expected to contribute significantly to market growth, driven by strong demand for premium grooming products and a well-established men's grooming culture.
    • North America: The US market is a significant contributor, with a growing focus on personal care and a strong presence of key players.
    • APAC: Emerging as a key growth market, driven by rising disposable incomes and changing consumer lifestyles.

    Market Challenges:

    • Availability of Counterfeit Products: The proliferation of counterfeit products poses a significant challenge, impacting the sales and profitability of legitimate brands.
    • Maintaining Brand Differentiation: In a competitive market, maintaining brand differentiation and building strong customer loyalty is crucial for success.

    Key Players:

    The market is characterized by a diverse range of players, including:

    • Beardbrand
    • Beardoholic Co
    • Edgewell Personal Care Co.
    • EVERY MAN JACK
    • Happily Unmarried Marketing Pvt Ltd
    • LOreal SA
    • Mountaineer Brand Products
    • Mozzafiato
    • Mr Natty
    • Murdock Ltd
    • Newport Apothecary Inc.
    • Nykaa Fashion Pvt. Ltd.
    • Revlon1 Inc.    
    • Quallis Brands Inc.
    • Smoky Mountain Beard Co.
    • Texas Beard Co.
    • The Estee Lauder Companies Inc.
    • Truefitt and Hill
    • Unilever PLC
    • VAUGHN Grooming LLC

    Get more details by ordering the complete report

    Opportunities for Businesses:

    • Focus on Innovation: Developing innovative products with unique formulations, such as those incorporating advanced botanicals, essential oils, and cutting-edge technologies.
    • Premiumization Strategy: Focusing on developing and marketing premium products with higher price points and exclusive distribution channels.
    • Focus on Sustainability: Emphasizing sustainability in product development and sourcing, appealing to environmentally conscious consumers.
    • Leveraging Technology: Utilizing technology to enhance the customer experience, such as through personalized recommendations, subscription services, and targeted marketing campaigns.
    • Exploring New Distribution Channels: Expanding distribution channels to reach new customer segments, such as through online marketplaces, direct-to-consumer sales, and partnerships with men's grooming salons.
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