Authored By: Sarah
26 Jun 2024

 Bathroom Accessories Market Size to grow by USD 8311.5 million between 2024-2028

According to a research report “ Bathroom Accessories Market” by Distribution Channel (Offline, Online) Application (Residential, Commercial) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 8311.5 million, at a CAGR of almost 6.46% during the forecast period. The global bathroom accessories market is experiencing significant growth due to the increasing emphasis on maintaining optimal sanitary conditions in bathrooms. According to the World Health Organization (WHO), poor sanitary hygiene is a major contributor to health issues, accounting for approximately 60% of diarrhea-related deaths annually. To mitigate these risks, it is essential to maintain hygienic bathrooms, which includes the use of various accessories such as washbasins, clean toilets, tissue holders, towel hangers, soap dispensers, towel rails, rings and hooks, toothbrush holders, shelves, trash cans, and paper towel machines. The robust expansion of the tissue and hygiene market is expected to fuel the demand for these bathroom accessories throughout the forecast period.

Browse market data tables, figures, and in-depth TOC on “Bathroom Accessories Market” by Distribution Channel (Offline, Online) Application (Residential, Commercial) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The global bathroom accessories market is poised for significant expansion, driven primarily by the robust growth in the residential sector. This expansion is fueled by demographic trends, including a growing population and urbanization, particularly in Asia Pacific (APAC) and North America. Notably, the US housing market is exhibiting a strong recovery, while APAC hosts a substantial number of emerging economies, such as China, India, and Indonesia, which are projected to spearhead residential construction growth during the forecast period.

By Application, Residential  segment is expected to hold the largest market size for the year 2024

The offline distribution segment, primarily comprised of specialist stores including home furniture and homeware retailers, as well as home improvement supply retailers, holds a significant market share in the global bathroom accessories industry. Vendors such as Kohler have established signature stores, like the KOHLER Signature Store, allowing customers to engage with assembled bathroom accessories prior to purchase. This retail format's convenience and growing consumer preference will drive the bathroom accessories market's growth in this segment throughout the forecast period.

APAC is forecasted to hold the largest market size by region in 2024

The Bathroom Accessories Market represents a significant business opportunity, with continued growth projected due to increasing consumer demand for functional, aesthetically pleasing, and innovative products. Key trends include water-saving devices, smart technology integration, and sustainable materials. Market leaders prioritize product differentiation, strategic partnerships, and effective marketing strategies to capture market share. Competition remains fierce, necessitating continuous product innovation and customer engagement.

The Bathroom Accessories Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • American Specialties Inc.
  • Bradley Corp.
  • Duravit AG
  • Fortune Brands Innovations Inc.
  • Fujian Xinchang Sanitary Ware Co. Ltd.
  • Gerber Plumbing Fixtures LLC
  • Hansgrohe SE
  • Jacuzzi Brands LLC
  • Jaquar India
  • Kohler Co.
  • LIXIL Corp.
  • Masco Corp.
  • Moen Inc.
  • Norcros Plc
  • Novellini Spa
  • Oras Ltd.
  • Roca Sanitario SA
  • Sloan Valve Co.
  • Toto Ltd.
  • Villeroy and Boch AG

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Research Analysis Overview

The bathroom accessories market encompasses a wide range of products that cater to various needs and aesthetic preferences in the modern bathroom. These include towel hangers and racks, washbasins and sanitary fittings, water conservation devices, and bathroom furniture such as Bathroom basins, bidets, bathtubs, and shower enclosures. Water conservation is an increasingly important consideration in bathroom design, with products like low-flow taps and dual-flush toilets gaining popularity. Hygiene remains a top priority, with hand basins and paper holders featuring prominently in bathrooms. Luxury bathroom products, such as heated towel rails and high-end bathroom fittings, are also in demand. Taps, hand basins, and bathroom products are essential plumbing fixtures in any home remodeling project. Trash cans and tissue holders are functional accessories that add to the overall bathroom experience. The Tissue World Magazine keeps abreast of the latest trends and innovations in the bathroom accessories market. From sleek and modern designs to eco-friendly and water-saving solutions, there's always something new to discover. Whether you're looking to update your current bathroom or design a new one, bathroom accessories offer endless possibilities for personalization and functionality.

Market Research Overview

The bathroom accessories market is witnessing significant growth due to the increasing trend towards luxury interior designs and bathroom customization. Western bathroom trends prioritize organization and hygiene awareness, leading to the demand for premium bathroom essentials such as automatic soap dispensers, sensor taps, and towel racks. Bathroom design trends favor style and elegance, with materials like Perspex, acrylic plastics, porcelain, glass, and metal used in creating bathroom furniture and sanitary fittings. Water conservation is a key consideration, with water-saving technologies like low-flow showerheads and dual-flush toilets gaining popularity. Bathroom organization is essential for practical purposes, with towel hangers, paperholders, and trash cans among the most popular accessories. Mirrors, cisterns, toilets, water sinks, and water closets are also important bathroom fixtures. Tissue World Magazine reports that the paperholder segment is expected to grow due to the increasing demand for luxury bathroom products. Bathroom accessories include showerheads, faucets, soap dispensers, bathtubs, bidets, and bathroom basins. Heated towel rails and towel racks are popular plumbing fixtures for home remodeling projects. Bathroom products like shampoo bottles, toothbrush holders, and toothpaste dispensers are also in demand. Overall, the bathroom accessories market offers a wide range of products to cater to aesthetic preferences and water conservation needs.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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