The barbeque grill market is estimated to grow by USD 1.47 billion at a CAGR of 4.6% between 2023 and 2028. Market growth is driven by the increasing preference for weekend and holiday cookouts, rising popularity of electric grills, and the growing demand for grilled cuisine. This trend reflects a shift toward outdoor cooking experiences and convenience, fueling the market for portable and easy-to-use grilling solutions. The rising interest in grilled foods, known for their unique flavors and textures, is further propelling the demand for barbeque grills. These factors collectively contribute to the market's expansion, catering to consumers seeking enjoyable and convenient outdoor cooking options.
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North America:
Europe:
Asia-Pacific (APAC):
Middle East & Africa:
South America:
The barbeque grill market is expected to see significant growth in North America, contributing 42% to the global market during the forecast period. Consumers in the US and Canada frequently engage in barbeque grilling, especially during summer and festive occasions. The sales of barbeque grills, accessories, fuel, and stoves in these regions are projected to rise, catering to the growing regional demand. Additionally, the market is highly competitive in the US and Canada, with many established companies investing in new product development and offering longer warranties to address competition. Companies are also focusing on energy-efficient electric grills, with advanced technologies that reduce energy consumption and carbon footprint.
The market is influenced by young consumers' lifestyles, who enjoy outdoor parties and social gatherings. Popular grilling choices include brisket, pork shoulder, and pork ribs, often served at quick-service restaurants and eateries. This reflects a shift in eating habits, with consumers preferring low and slow-cooked barbeques. The market offers various products such as gas and charcoal grills to cater to different preferences. With a growing focus on healthy cooking habits, these products are sought after by both households and food joints. Manufacturers are innovating with portable gas grills and heavy-duty grates to meet consumer demands.
The rising demand for grilled foods is significantly driving barbeque grill market growth. Grilled food is considered healthier, being low in fat and retaining high vitamin and mineral content in vegetables that boost the immune system. Additionally, grilled food takes less time to prepare than fried food, further accelerating barbeque grill sales. These advantages are expected to positively impact the growth of the market during the forecast period.
An emerging trend in the market is the launch of solar-powered grills, such as GoSun's GOSUN GRILL. These eco-friendly grills rely solely on solar energy, avoiding the use of charcoal or fossil fuels. Solar-powered grills are not only economical, requiring only an initial investment, but they also contribute to reducing air pollution and overall energy consumption. These features are driving the increasing preference for solar-powered grills globally, which is expected to positively influence market growth.
The barbeque grill market faces challenges such as low cooking volume and high maintenance costs. Some manufacturers offering low-cost gas grills do not always meet safety standards, resulting in faulty LPG regulators that could cause leaks or burns. Moreover, small-sized barbeque grills suitable for indoor use are not ideal for large-scale cooking, limiting their appeal compared to larger, high-end outdoor grills. These challenges may hinder market growth during the forecast period.
The commercial segment was valued at USD 3.22 billion in 2018. Barbecue has become a popular dish in many nations, including the United States, Portugal, Brazil, the United Kingdom, Mexico, the Philippines, and South Korea, which has contributed to the increased use of barbeque grills.
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The barbeque grill market is highly competitive, with several key players enhancing their market presence through strategic initiatives.
These companies employ various strategies, such as mergers and acquisitions, partnerships, and product launches, to expand their presence in the market.
The barbeque grill market thrives on factors such as the growing popularity of outdoor eateries, particularly among younger generations. BBQ grill manufacturers are focusing on offering pollution-free grilling options, such as eco-friendly charcoal and portable gas grills. The market also benefits from increased demand during holidays, along with innovations like wood-pellet grills and exclusive product offerings from specialty stores. Additionally, hotels and restaurants are integrating gas grills into their services, further driving demand.
The barbeque grill market research report includes insights into the adoption lifecycle of the market, from early innovators to late adopters. It also covers key purchase criteria and factors driving price sensitivity, helping companies refine their marketing strategies and forecast market trends.
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