Latest News- Banana Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Banana Market is being driven by Increasing adoption of banana flour in baking industry

The Banana Market is expected to grow at a CAGR of 10.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1527 million. The banana market is a significant global industry, with production occurring in over 120 countries, primarily in Asia, South America, and Africa. According to the Food and Agriculture Organization (FAO), the export volume of tropical fruits, including bananas, reached an estimated 11 million tonnes in 2023 due to robust demand in key importing markets and increased investments in productivity and expansion. The top 15 banana-producing countries, such as India, China, Indonesia, and Brazil, process approximately 40 million tons of bananas and related waste annually. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Type
  • In-organic/conventional
  • Organic
• Form Factor
  • Fresh bananas
  • Processed bananas
• Geography
  • North America
    • Canada
    • Mexico
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • APAC
    • China
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing adoption of banana flour in baking industry
• Growth of organized retail sector in banana market
• Influence of blogs and digital media on fruits and vegetable consumption

However, the market also witnesses some limitations, which are as follows:

• Impact of natural calamities on banana production
• Concerns associated with water scarcity
• Fluctuating prices of fruits and vegetables

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Market Scope in Banana Market Research Report

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Research Analysis Overview

In the banana market, advanced agricultural techniques like drip irrigation and plant tissue culture are employed for optimal crop growth. Integrated crop management is used to address pests and diseases, ensuring fruit quality parameters meet food safety standards. Sustainability certification, bio-based packaging, and banana-based food products are key areas of innovation. Functional foods, dietary supplements, and consumer behavior analysis drive demand. Price elasticity, competition analysis, international trade, and trade agreements shape market dynamics. Product differentiation, marketing campaigns, online advertising, data analysis, consumer research, technological innovation, artificial intelligence applications, precision agriculture, and climate change mitigation are crucial strategies for market success.

Market Research Overview

In the agricultural products and services market, the banana industry undergoes intricate value addition processes. Beginning with pre-production, this involves careful selection of banana cultivars and meticulous land preparation, ensuring optimal growing conditions. Post-production, ripening stages are managed through temperature and ethylene control. Harvesting is carried out using selective techniques to minimize damage. Post-harvest handling includes grading, sorting, and packaging methods to maintain quality. Cold storage facilities preserve ripeness and extend shelf life. Distribution networks employ efficient logistics to reach retail channels. Organic certification and fair trade standards further enhance market value.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/