Authored By: Sarah
11 Jul 2024

 Backend as a Service Market Size to grow by USD 6902.03 million between 2024-2028

According to a research report “ Backend as a Service Market” by Deployment (On-premises, Cloud) End-user (Large enterprises, SMEs) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 6902.03 million, at a CAGR of  23.2% during the forecast period. The global Backend as a Service (BaaS) market is experiencing significant growth due to the escalating usage of smartphones. With an increasing number of individuals relying on mobile devices for work, entertainment, communication, and shopping, the demand for mobile applications has surged. BaaS platforms offer developers access to cloud-based infrastructure and tools for creating, deploying, and managing mobile applications, thereby reducing the burden of managing backend operations. Key features of BaaS platforms, including data storage, server-side logic, push notifications, and user authentication, enable developers to focus on delivering superior front-end experiences to end-users. The proliferation of smartphones and the subsequent rise in mobile app usage are fueling the adoption of BaaS solutions.

Browse market data tables, figures, and in-depth TOC on “Backend as a Service Market” by Deployment (On-premises, Cloud) End-user (Large enterprises, SMEs) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Deployment, the On-premises segment is projected to dominate the market size in 2024

In the global Backend as a Service (BaaS) market, large enterprises represent a significant segment. These organizations, spanning various industries, possess complex IT infrastructure requirements and manage substantial volumes of data. Backend services, including database management, user authentication, server management, and data storage, are vital to the operations of large businesses, which often consist of numerous teams and departments. BaaS systems offer these businesses a scalable and efficient solution for managing these essential backend services, thereby reducing the intricacy and cost associated with IT infrastructure management. Moreover, BaaS platforms enable large enterprises to more effectively handle the expanding data and user demand.

By End-user, Large enterprises  segment is expected to hold the largest market size for the year 2024

In the global Backend as a Service (BaaS) market, the on-premises deployment segment refers to companies' use of BaaS capabilities in their dedicated, on-site infrastructure. These businesses maintain complete control over their backend systems, with direct access to underlying hardware. This deployment model is particularly relevant for organizations with stringent compliance and data security requirements, as they are legally or policy-bound to house sensitive data within their own premises. The on-premises BaaS category enables these businesses to leverage the benefits of BaaS solutions while adhering to their strict data management policies.

North America is forecasted to hold the largest market size by region in 2024

The Backend-as-a-Service (BaaS) market in North America is projected to experience substantial expansion during the forecast period. BaaS refers to cloud computing solutions that offer developers a platform for application development, deployment, and management. The market's growth is attributed to several factors, including the increasing adoption of cloud computing, the need for expedited application development and deployment, and the surging demand for mobile app development. Businesses are increasingly seeking methods to streamline their development processes and reduce time-to-market. The popularity of BaaS solutions is poised to continue growing in response to these trends.

The Backend as a Service Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Buddy
  • 8base Inc.
  • Airship Group Inc
  • Alphabet Inc.
  • Inc.
  • Apptread
  • Axway Software SA
  • Back4App Inc.
  • Convertigo SA
  • Couchbase Inc.
  • Exadel Inc.
  • International Business Machines Corp.
  • Kii Corp.
  • MadAppGang Pty Ltd.
  • Microsoft Corp.
  • Optimove Inc.
  • Oracle Corp.
  • Progress Software Corp.
  • PubNub Inc. 
  • Temenos AG

For insights on company offerings- Request a sample report!

Research Analysis Overview

The Backend as a Service (BaaS) market has witnessed significant growth in recent years, with various players offering solutions to help startups and SMEs build and scale their applications without the need for extensive IT infrastructure. Some popular BaaS providers include Parse, Firebase, Couchbase, Backendless, Back4App, AWS Amplify, Apache Usergrid, and 8Base. These platforms offer a range of features, such as Node.js, HTML, and support for frameworks like Titanium, Windows, iOS, and Android. BaaS solutions are particularly useful for industries like banking-as-a-service (BaaS Hub) and finance technology companies, where security and scalability are paramount. FIS, for instance, uses BaaS to provide banking services to businesses and financial institutions. Moreover, BaaS platforms support various devices, including smartphones, tablets, laptops, wearables, and even social media platforms like Twitter and Facebook. AI technology is also being integrated into BaaS offerings to provide advanced features and improve user experience. Overall, BaaS is revolutionizing the way applications are built and deployed, making it an essential tool for businesses looking to stay competitive in today's digital landscape.

Market Research Overview

The Backend as a Service (BaaS) market is experiencing significant growth, with major players like Oracle Corporation expanding their offerings in Sub-Saharan Africa to cater to the increasing demand for 5G services and smartphone shipments. According to the Global TMT Report by Deloitte, the media and entertainment, manufacturing, retail and e-commerce, healthcare, IT and telecom industry verticals are the key adopters of BaaS. Oracle Corporation's Gen 2 BaaS offers features like Source Control Management, Debugging, Data Modeling, Access Controls, Command Line Interface, GraphQL, and more, making it an attractive option for enterprises of all sizes. However, with the rise of BaaS, cyber threats and data breaches have become a major concern. Unauthorized access and data integrity are critical issues that need to be addressed. Key players in the BaaS market include Azure Communications service by Microsoft, AWS Amplify, Parse, Firebase, Couchbase, Kumulos, Kuzzle, Backendless, Back4App, 8Base, and more. These platforms offer various features like TypeScript, Node, HTML, Titanium, Windows, iOS, and Android support. Startups and SMEs are also embracing BaaS for their IT infrastructure needs. Banking-as-a-Service (BaaS) Hubs like FIS are providing specialized solutions for the banking sector. AI technology and Cloud infrastructure are key trends driving the growth of the BaaS market. Smartphone users, tablet users, and wearables are also adopting BaaS for their mobile devices. Social media giants like Twitter and Facebook are also leveraging BaaS for their platforms.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Read News Read Less
Interested in this report?
Get your sample now!