Authored By: Sarah
15 Jul 2024

 Baby Wipes Market to grow by USD 1548.7 million between 2024-2028

According to a research report “ Baby Wipes Market” by Distribution Channel (Online, Offline) Technology (Spunlace technology, Airlaid technology, Coform technology, Needle punch technology, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1548.7 million at a CAGR of  4.6% during the forecast period. In the baby wipes market, vendors prioritize the production of safe and gentle products for infants' delicate skin. This includes avoiding harsh ingredients such as chlorine and alcohol, and opting for biodegradable materials. Johnson and Johnson's improved skincare wipes, for example, utilize ultra-fine fabric and advanced sponge technology for effective cleansing, while adhering to strict quality control measures. The Procter and Gamble Co. also follows suit, prioritizing gentle formulations in its baby wipe offerings..

Browse market data tables, figures, and in-depth TOC on “Baby Wipes Market” by Distribution Channel (Online, Offline) Technology (Spunlace technology, Airlaid technology, Coform technology, Needle punch technology, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028.

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By Distribution Channel, the Online segment is projected to dominate the market size in 2024.

In the global baby wipes market, spunlace technology is a leading manufacturing process. This technology, which originated in baby wipe production, involves the entanglement and bonding of fiber strands through high-pressure belts. The result is a lighter grammage with enhanced efficiency. Key regions utilizing this technology for baby wipes production include APAC, Europe, and North America. Suppliers in these areas provide fabrications for vendors in the market, ensuring the production of soft, high-absorbency baby wipes and related products.

By Technology, Spunlace technology  segment is expected to hold the largest market size for the year 2024.

The baby wipes market has experienced significant growth in online sales, driven by evolving consumer shopping preferences. With the majority of purchase decisions now influenced by online research via websites, blogs, and social media, traditional brick-and-mortar stores are being surpassed by e-retailers like and This transition is primarily fueled by the extensive infrastructure development enabling the expansion of e-commerce services.

North America is forecasted to hold the largest market size by region in 2024.

In the dynamic business landscape, the Baby Wipes market continues to experience significant growth. With increasing consumer awareness towards personal hygiene and convenience, demand for baby wipes as an essential household item is on the rise. Market players are focusing on product innovation, sustainable manufacturing processes, and strategic distribution channels to cater to this growing demand. The market is expected to reach new heights in the coming years, driven by these key factors.

The Baby Wipes Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Babisil Products Co. Ltd.
  • Bodywise Ltd.
  • Caboo
  • Farlin Corp.
  • First Quality Enterprises Inc.
  • Himalaya Wellness Co.
  • Johnson and Johnson Services Inc.
  • Joonya
  • Kimberly Clark Corp.
  • Menmoms
  • Morisons Baby Dreams
  • Mother Sparsh
  • Pigeon Corp.
  • Sebapharma GmbH and Co. KG
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unicharm Corp.
  • Unilever PLC
  • WaterWipes UC

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Research Analysis Overview

The Baby Wipes market encompasses various types of wipes, including Spunlace, Airlaid, and Wetlaid, made from Synthetic, Blended, or natural materials such as Cotton, Rayon, or Polyester. These wipes are sold through Online stores and Pharmacies, often housed in Plastic cases. The market caters to the Infant population, addressing Diaper rashes and Skin infections, as well as the Working women population. Revenues in the Baby Wipes sector have seen significant growth, particularly during the Pandemic. Formulations contain Cleansing agents, Amphoteric surfactants, and Mild detergent, ensuring optimal Hygiene. Parents rely on these products for their Infants' wellbeing, with Hand sanitizers also playing a crucial role. Nice-Pak International is a notable player in the industry, offering a wide range of Formulations and Ingredients.

Market Research Overview

The Baby Wipes market encompasses various players, including personal care companies like KimberlyClark, which manufactures Unscented Baby Wipes under the Huggies brand. Urbanization and modernization, driven by changing lifestyles, have led to increased demand for personal hygiene solutions, particularly from families with infants. The market value is significant, with retail sales reaching billions. Baby wipes come in various forms, such as paper-based, semisynthetic, and plant-based. Key players like John Dale Limited and Accrol Group focus on skin-sensitive wipes, while others offer viscose-dry baby wipes. Consumer expenditure on these wipes is influenced by factors like quality, innovations, and pricing. Environmental concerns have led to the development of biodegradable products. Collaborations and partnerships between companies and raw material suppliers have been crucial in product innovation. Marketing and advertising, packaging innovations, and product differentiation are essential strategies in this competitive market. The baby wipes market caters to various segments, including online stores, pharmacies, and hypermarkets & supermarkets. The market life cycle includes products like tubes/tins, pouches/boxes, dry wipes, and wet wipes. Ingredients like cleansing agents, amphoteric surfactants, and mild detergent are used in formulations. Counterfeit baby wipes pose a threat to consumers, with brands like Biolace Bamboo and Suominen Corporation offering vegan materials as alternatives. The market is also influenced by factors like infant population, diaper rashes, hand sanitizers, and hygiene products. The pandemic has further impacted revenues, with Nice-Pak International and Formulations focusing on viral infection control.


Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200

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