Latest News- Baby Stroller Market: Baby comfort stroller is expected to lead the Product segment during 2024-2028

The Baby Stroller Market is being driven by Innovation and portfolio extension leading to premiumization of products

The Baby Stroller Market is expected to grow at a CAGR of 7.44% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1457.4 million. In the current market landscape, there is a growing demand for eco-friendly baby strollers due to increasing parental concerns regarding the safety and environmental impact of these products. Parents are now prioritizing the use of non-toxic materials in strollers, with a particular focus on avoiding chemicals such as bisphenol A (BPA), formaldehyde, and polyvinyl chloride (PVC). Vendors in the baby stroller industry are responding to this trend by prioritizing safety certifications and offering strollers made from sustainable materials. Consumers are also seeking information on the manufacturing processes and the potential reusability of these strollers before making a purchase. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Baby comfort stroller
  • Baby 3-wheeler stroller
  • Baby tandem stroller
• Distribution Channel
  • Specialist retailer
  • Hypermarket/supermarket
  • Online
• Price Range
  • Economy
  • Mid-range
  • Premium
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
  • South America
    • Brazil
    • Argentina
  • Middle East and Africa
    • Egypt

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Innovation and portfolio extension leading to premiumization of products
• Changing lifestyles coupled with rise in single-parent and nuclear families
• Growing demand for multifunctional baby strollers

However, the market also witnesses some limitations, which are as follows:

• Short product life cycle of baby strollers
• Improper use of baby strollers could lead to accident
• Growing popularity of baby carriers

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Market Scope in Baby Stroller Market Research Report

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Research Analysis Overview

The Baby Stroller Market encompasses various aspects such as suspension types, wheel sizes, handlebar adjustments, and basket capacities. Seat padding and fabric types ensure comfort, while safety certification bodies ensure security. Manufacturing locations, product lifecycle management, and customer service are crucial for market success. Trends include stroller trends, emerging technologies, and design awards. Sustainable manufacturing practices, stroller usage statistics, and safety regulations are key considerations. Social media, influencer, content, affiliate marketing, and rental services cater to diverse customer needs. Stroller repair, maintenance, customization, accessories market, brand loyalty, innovation, and technology advancements continue to shape the industry.

Market Research Overview

The Baby Stroller market falls under the broader category of Leisure Products within the Household Durables sector. This market is characterized by key components such as stroller frame, suspension system, folding mechanism, canopy material, seat recline, safety harness, and weight capacity. The Global Household Durables market size is calculated by Technavio as the combined revenue generated by manufacturers of various household durables, encompassing consumer electronics, home furnishings, homebuilding products, household appliances, houseware and specialties, and leisure products. The growth of the Leisure Products segment will be fueled by several factors, including the rising memberships in health and fitness clubs, the increasing trend of outdoor activities, and the growing awareness of child safety. These factors are driving the demand for high-quality, feature-rich baby strollers that cater to the evolving needs of modern parents.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/