increase in internet penetration and online availability of baby care products is driving the Baby Care Products Market in India
Technavio analyzes that the Baby Care Products Market in India is expected to grow at a CAGR of 21.5% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 24514.1 million.There are various factors that contribute to the growth of the market. The baby care market in India has experienced significant growth due in part to the increasing internet penetration and the convenience of online purchasing. Parents now have easy access to a wide range of baby care products through e-commerce platforms, making it more convenient for them to shop from the comfort of their homes. This trend is expected to continue as more consumers embrace digital technologies for their shopping needs.
The Indian baby care products market encompasses a range of offerings, including eco-friendly supplementary foods and infant formulas. The surge in demand for these products can be attributed to several factors. One significant driver is the increasing consumer awareness regarding the health benefits of consuming food items with minimal pesticide residues. Another influential factor is parents' growing concerns over the safety of their children's food, leading to a preference for natural and organic products. This segment caters to both fruit- and vegetable-based baby food and infant formula. However, conventional baby foods may contain potentially harmful substances like pesticides, fertilizers, artificial colors, sweeteners, and flavors, necessitating the demand for healthier alternatives. Instant baby products, such as sanitizers and sterilizers, also play a crucial role in maintaining the highest standards of hygiene and health for infants.
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Baby Care Products Market in India Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
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The Indian baby care market encompasses a range of products including baby oil, shampoo, powder, diapers, wipes, seats, safety items, food, apparel, toys, and kits. Modern parents prioritize health-conscious and organic alternatives for their newborns' infant hygiene needs. E-commerce platforms offer high-quality and premium baby products, ensuring snugness, safety, and harmlessness. Eco-conscious diapers and baby gear are popular choices. Baby monitors provide peace of mind, while chemical-free cosmetics and toiletries address health-related issues like fungal infections.
The baby care products segment, a significant part of the housewares and specialties market, encompasses a range of offerings such as baby oil, baby shampoo, baby powder, diapers, baby wipes, baby seats, and safety products. According to Technavio, the global household durables market, which includes the revenues of manufacturers in consumer electronics, homebuilding, household appliances, houseware and specialties, and leisure products, is projected to expand due to several key factors. One such factor is the growing trend of houseware with innovative designs and vibrant colors, which caters to the increasing preference of consumers for stylish and distinctive kitchenware. This trend is similarly applicable to the baby care products sector, where parents are seeking visually appealing and functional products for their little ones.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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