Latest News- Automotive Wrap Films Market: Light-duty vehicles is expected to lead the Application segment during 2025-2029

The Automotive Wrap Films Market is being driven by Advertisements on automotive wrap films help capture audience attention

The Automotive Wrap Films Market is expected to grow at a CAGR of 25.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 15114.1 million. In today's marketing landscape, automotive wrap films have emerged as a cost-effective and impactful advertising solution for businesses. The widespread popularity of vehicle wraps enables advertising firms to reach a broad and diverse audience, surpassing the limitations of traditional marketing channels. Fleet vehicle wrap advertising offers significant benefits, including cost savings, accelerated sales, and enhanced brand recognition. Compared to expensive media like billboards, print, and broadcast, fleet advertising presents an attractive alternative due to its affordability and flexibility. These advantages position automotive wrap films as a promising growth market during the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Light-duty vehicles
  • Medium-duty vehicles
  • Heavy-duty vehicles
• Type
  • Cast film
  • Calendered film
• Material
  • Cast vinyl
  • Calendared vinyl
• Variant
  • Window films
  • Wrap films
  • Paint protection films
• Geography
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Advertisements on automotive wrap films help capture audience attention
• Significant cost reduction in comparison to re-spraying and traditional advertising
• Automotive wrap films increasing the resale value of automobiles

However, the market also witnesses some limitations, which are as follows:

• Automotive wrap films require regular maintenance
• Volatility in raw material prices
• Low consumer awareness

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Market Scope in Automotive Wrap Films Market Research Report

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Research Analysis Overview

The Automotive Wrap Films Market encompasses various types of films including cast vinyl, calendared vinyl, polymeric film, PVC film, TPU film, and is printed using digital printing technology with solvent-based, eco-solvent, latex, and UV-curable inks. The lamination process ensures film adhesion, while removal techniques cater to wrap film usage in vehicle paint protection and body shop applications. Wrap design trends, vehicle graphics, and custom vehicle graphics are influenced by installation techniques and maintenance tips. Industry standards and certification programs maintain quality, while the wrap community thrives through online forums.

Market Research Overview

The automotive wrap films market is a significant segment of the larger automotive parts and equipment industry. This market encompasses companies producing vinyl wraps, protective films, and paint protection films for various types of vehicles, including car wraps for passenger cars, truck wraps for commercial vehicles, fleet wraps for businesses, and protective films for motorcycles, scooters, quad bikes, and three-wheelers. According to Technavio, the global automotive components and equipment market, which includes these businesses, is expected to grow due to the increasing demand for electronic components in automobiles. Specifically, the sales of electric vehicles, motorcycles, and passenger cars have surged in recent years, leading to a substantial increase in the need for electronic control units (ECUs) and other electrical components. This trend is expected to continue driving market growth in the coming years.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/