Latest News - Automotive NVH Materials Market: Floor module is expected to lead the Application segment during 2024-2028

The Automotive NVH Materials Market is being driven by Growing demand for passenger vehicles

The Automotive Nvh Materials Market is expected to grow at a CAGR of 7.7% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 4215.6 million. In today's automotive industry, consumer preferences and market trends significantly influence modern vehicle design. No longer is fuel economy or maintenance cost the primary focus; instead, design, handling, safety, and comfort have taken precedence. NVH materials, which impact vehicle noise, vibration, and harshness levels, have emerged as critical components in delivering an optimal consumer experience. A decade ago, powertrain noise was of minimal concern to consumers. However, the market landscape has shifted, with consumers now demanding quieter and smoother vehicles. Addressing NVH challenges necessitates substantial investment, making it a crucial aspect of vehicle design and engineering. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Floor module
  • Cockpit module
  • Trunk module
  • Wheel arches
  • Others
• Material
  • Polyurethane
  • Mixed textile fibers
  • Fiberglass
  • Others
• Geography
  • Europe
    • Germany
  • APAC
    • China
    • India
    • Japan
  • North America
    • US
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing demand for passenger vehicles
• Increasing stringency of government regulations on noise reduction
• Rising demand for polyurethanes

However, the market also witnesses some limitations, which are as follows:

• Fluctuations in raw material prices
• Degradation in NVH performance due to vehicle light weighting
• Need for developing advanced NVH materials for EVss

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Market Scope in Automotive NVH Materials Market Research Report

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Research Analysis Overview

The Automotive NVH (Noise, Vibration, and Harshness) materials market encompasses a wide range of materials used to improve the driving experience and vehicle performance. Key materials include mixed textile fibers, fiberglass, textile materials, engineering resins, thermoplastic polymers, rubber, and more. These materials are utilized in various applications such as accessorization, repairs and maintenance, replacement parts, and aftermarket services. For instance, fiberglass and mixed textile fibers are popular choices for acoustic management in cabins, reducing unwanted noise levels. Polypropylene and engineering resins are used for fuel-efficient and lightweight vehicle designs, while thermoplastic polymers and rubber are employed for vibration damping and energy absorption. International trade plays a significant role in the market, with various countries importing and exporting these materials based on their production capabilities and demand. Passenger comfort and safety measures are crucial considerations, with materials like foam, felt, and other harshness materials used to mitigate discomfort and improve overall vehicle durability. Moreover, the growing trend towards luxury vehicles, hybrid vehicles, battery-powered vehicles, and fuel-efficient vehicles necessitates the use of advanced NVH materials to meet the unique requirements of these vehicles. The market is expected to grow significantly in the coming years, driven by the increasing demand for improved vehicle performance, comfort, and safety.

Market Research Overview

The global automotive components and equipment market encompasses businesses producing parts and accessories for various vehicle types, including passenger cars (PCs), electric vehicles (EVs), commercial vehicles (CVs), heavy-duty vehicles, off-road vehicles, motorcycles, scooters, quad bikes, and three-wheelers. According to Technavio, the market size is determined by the consolidated revenue generated by automotive components and equipment manufacturers. Key growth drivers for the automotive parts and equipment industry include the surge in electronic components utilization in automobiles, fueled by the increasing sales of electric vehicles, motorcycles, and passenger cars over the past decade. This trend has significantly boosted the demand for electronic control units (ECUs) and other electrical components. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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