Latest News- Automotive Infotainment Systems Market: Passenger cars is expected to lead the Application segment during 2024-2028

The Automotive Infotainment Systems Market is being driven by Development of low-cost infotainment solutions

The Automotive Infotainment Systems Market is expected to grow at a CAGR of 6.23% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 2.87 billion. The integration of rear-seat infotainment systems in automobiles presents significant business opportunities for Original Equipment Manufacturers (OEMs) and infotainment system providers. These systems enable in-car advertising, targeting passengers as valuable consumers. In-car advertising aims to convert viewership into transactions, offering a lucrative revenue stream. Pre-user behavior analysis is crucial before uploading content on rear-seat infotainment platforms. This trend is projected to expand substantially during the forecast period, fueling the expansion of the global automotive infotainment systems market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Passenger cars
  • Commercial vehicles
• Type
  • In-dash infotainment
  • Rear seat infotainment
• Geography
  • APAC
    • China
    • Japan
    • South Korea
  • Europe
    • Germany
  • North America
    • US
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Development of low-cost infotainment solutions
• Growing demand for rear-seat infotainment systems
• Increased penetration of automotive infotainment systems in mass-sector vehicles

However, the market also witnesses some limitations, which are as follows:

• Rising issue of cyber threats and growing security regulatory standard
• Risks associated with distracted driving
• Increasing complexity to user interface due to growing functionalities in infotainment systems

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Market Scope in Automotive Infotainment Systems Market Research Report

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Research Analysis Overview

The Automotive Infotainment Systems market encompasses Wi-Fi hotspots, ADAS, and seamless experiences. Subscription-based services include pre-heating and pre-cooling, road traffic updates via display screens, and operating systems like Bluetooth and Android. Multimedia features offer free trials of entertainment services, while safety and security systems ensure data breach protection. Telematics, vehicle diagnostics, and cloud services enable smartphone integration, live traffic data, annual subscriptions, roadside assistance, and connected vehicle technology. Smart automotive technologies manage cabin temperature, offer vehicle insights, and integrate telematics devices into the head unit. Vehicle safety and security systems, streaming services, and smartphone apps enhance the overall driving experience.

Market Research Overview

The Automotive Infotainment Systems market is a significant segment of the larger Global Automotive Parts and Equipment Market, encompassing companies producing parts and accessories for various vehicle types, including passenger cars (PCs), electric vehicles (EVs), commercial vehicles (CVs), heavy-duty vehicles, off-road vehicles, motorcycles, scooters, quad bikes, and three-wheelers. According to Technavio, market growth is driven by the increasing demand for electronic components in automobiles, such as remote control systems, autonomous driving features, interactive touchscreens, car data analytics, digital cockpits, smart car technology, remote vehicle access, accident prevention, and virtual assistants. These advancements are particularly prominent in the sales of electric vehicles and PCs. The global automotive components and equipment market size is determined by the combined revenue generated by manufacturers in this sector.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/