Latest News- Authentication And Brand Protection Market: Non-digital is expected to lead the Technology segment during 2025-2029

The Authentication And Brand Protection Market is being driven by Increasing volume of online transactions

The Authentication And Brand Protection Market is expected to grow at a CAGR of 8.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1985.2 million. The Authentication and Brand Protection Market is witnessing significant growth due to the adoption of advanced technologies such as blockchain. This technology offers enterprises a transparent and tamper-evident system to track products throughout the supply chain, thereby reducing the risk of counterfeiting. In April 2023, Asahi Kasei Corp. and TIS Inc. implemented their digital platform, Akliteia, to combat false labeling of food products. This platform, initially designed for the apparel industry, now caters to high-end sea urchin products in Japan. Akliteia incorporates an anti-counterfeit label, a scanning device, and a blockchain to ensure product authenticity and originality. By utilizing this technology, businesses can build consumer trust, safeguard their brand reputation, and maintain the integrity of their supply chain. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Technology
  • Non-digital
  • Digital
• Method
  • Smartphone authentication
  • Blockchain authentication
• Application
  • Electronics
  • Pharmaceuticals
  • Food and beverages
  • Cosmetics
  • Others
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing volume of online transactions
• Increasing incidents of counterfeiting
• Presence of government regulations and associations to curb counterfeiting

However, the market also witnesses some limitations, which are as follows:

• Lack of awareness among end-users
• Increasing cost of OTP tokens
• Rising number of technical defects

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Market Scope in Authentication And Brand Protection Market Research Report

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Research Analysis Overview

The Authentication and Brand Protection Market encompasses various technologies and strategies to ensure product authenticity and safeguard brands. These include NFC technology, QR code authentication, barcode verification, image recognition, and pattern analysis. Secure coding, data encryption, and secure storage are essential for digital protection. Access control, identity management, and risk management are crucial for consumer engagement and brand loyalty. Supply chain visibility, product lifecycle management, and anti-counterfeiting initiatives are vital for brand equity and government regulations. Industry partnerships, public-private partnerships, legal enforcement, brand ambassadors, and brand advocates are essential for effective brand protection. Social media campaigns, influencer marketing, digital marketing, content marketing, brand licensing, franchising, extension, diversification, portfolio management, strategy, positioning, differentiation, value proposition, architecture, and guidelines are integral to brand storytelling and customer experience.

Market Research Overview

The Authentication and Brand Protection market is a significant segment within the broader Communications Equipment industry. This market encompasses the provision of authentication solutions, brand protection, product authentication, counterfeit detection, digital watermarking, holographic security, and RFID tagging. According to Technavio, the Communications Equipment Market size is determined by the revenue generated from the sales of communication equipment, broadcasting equipment, telecommunication equipment, and infrastructure investments. Factors driving growth in this sector include the expanding number of data centers, leading to increased demand for advanced security measures to safeguard digital assets. These developments underscore the importance of robust authentication and brand protection solutions in today's digital economy.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/