Authored By: Sarah
11 Jul 2024

 Art Tourism Market Size to grow by USD 8.25 billion between 2024-2028

According to a research report “ Art Tourism Market” by Type (Concerts and performances, Events and exhibitions, Art galleries and museums, Film festivals) End-user (International, Domestic) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 8.25 billion, at a CAGR of  3.53% during the forecast period. In developed countries, the stable per capita disposable income can be attributed to the rise in the number of double-income households. This economic trend directly impacts an individual's spending capacity, making high-end products more accessible in developing economies. Pacific Rim nations, such as Malaysia, Indonesia, and Vietnam, with their growing disposable income, will continue to drive the expansion of the global art tourism market. Furthermore, the significant increase in the number of working women worldwide, as reported by The World Bank Group, further bolsters this trend, contributing to the market's sustained growth.

Browse market data tables, figures, and in-depth TOC on “Art Tourism Market” by Type (Concerts and performances, Events and exhibitions, Art galleries and museums, Film festivals) End-user (International, Domestic) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the Concerts and performances segment is projected to dominate the market size in 2024

The international segment of the global art tourism market holds significant importance, as it caters to the distinct preferences and consumption patterns of tourists originating from various regions. Each region and country boasts unique artistic heritage, historical context, and cultural tastes. For instance, Asian tourists tend to gravitate towards traditional art and heritage sites, whereas European tourists exhibit a preference for modern art experiences. By acknowledging these variations, art tourism industry players can strategically design marketing campaigns and curate exhibitions to cater to the specific interests of diverse international demographics. Additionally, the socio-economic status of tourists is a crucial factor influencing their art tourism choices. Different global regions exhibit varying spending habits and preferences, ranging from luxury to budget-friendly experiences.

By End-user, International  segment is expected to hold the largest market size for the year 2024

The global art tourism market encompasses a vibrant and intricate industry, drawing in a diverse clientele of travelers in pursuit of artistic encounters. A substantial segment of this market is dedicated to concerts and live performances, which caters to individuals with a fervor for music, theatre, dance, and other live art forms. This sector's popularity stems from the exclusive experiences it offers, enabling tourists to immerse themselves in both local and international artistic landscapes. Music festivals, a prime example, have emerged as a prominent tourist attraction worldwide, underscoring the growing significance of this segment within the global art tourism industry.

Europe is forecasted to hold the largest market size by region in 2024

Europe's artistic heritage and cultural attractions make it an essential destination for art enthusiasts seeking an enriching and immersive experience. The art tourism market in Europe can be segmented by region, with Western Europe being a major player due to its abundance of world-renowned museums. Notable institutions in this region include the Louvre in Paris, the Uffizi in Florence, and the British Museum in London, which annually attract millions of visitors. Western Europe's art treasures contribute significantly to the regional art tourism industry.

The Art Tourism Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Abercrombie and Kent USA LLC
  • Art Of Travel
  • Arts and Leisure Tours
  • Bookmundi ApS
  • Context Travel
  • Imago Artis Travel s.r.l.
  • India Tours
  • Juma Art Tours
  • Lakeland Tours LLC
  • Leger Shearings Group
  • Martin Randall Travel Ltd
  • Paint Away Tours
  • The Blue Walk
  • The Travel Corp
  • The Ultimate Travel Company Ltd
  • Tourhub Ltd.
  • TourRadar GmbH
  • TripAdvisor Inc.

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Research Analysis Overview

Art Tourism: A Global Market of Cultural Exchange and Revenue Generation Artistic Inspiration has long been a driving force behind Global Tourism, as travelers seek out Cultural Exchange and the exploration of Creative Industries. Artistic Expression and Cultural Identity are at the heart of many Tourism Industry offerings, from Artistic Traditions and Cultural Heritage sites to Artistic Exploration in non-tourist spots and Regional Locations. Art Packages and Cultural Experiences provide Revenue Opportunities for Art Collectors, Gallery Owners, Museum Curators, and Art Enthusiasts alike. International Artists and their Masterpieces attract visitors to Famous Museums and Art Festivals, while Traveling Art and Concerts offer unique Cultural Immersion experiences. Cuisine Events and Wine Events add to the allure of Art Tourism, as visitors seek to fully immerse themselves in the local culture. Culture Tourism continues to grow, with the potential to generate significant Revenue for communities and economies. Whether it's the lure of a new artistic discovery or the desire to connect with Cultural Heritage, Art Tourism offers a rich and rewarding experience for all.

Market Research Overview

Art tourism, also known as culture tourism or creative tourism, is a unique and enriching travel experience that combines artistic engagement, cultural exploration, and the appreciation of artistic diversity. This type of tourism allows travelers to immerse themselves in the artistic heritage and cultural identity of various regions, discovering the artistic influence and legacy that shapes the local communities and traditions. Artistic expression takes many forms, from world-renowned masterpieces housed in famous museums to non-tourist spots where international artists find inspiration. Art tourism offers revenue opportunities for local economies through art packages, cultural events, and the creative industries. Travelers can engage with cultural preservation efforts, meet with gallery owners, museum curators, and art enthusiasts, and even interact with international artists. Cultural exchange is a significant aspect of art tourism, allowing travelers to broaden their horizons and gain a deeper understanding of the world's artistic and cultural diversity. Artistic traditions come alive through concerts, cuisine events, wine events, and art festivals. Traveling art and artistic communities add to the richness of the experience, providing a global perspective on artistic expression and cultural identity. Art tourism not only generates revenue for the tourism industry but also fosters a sense of appreciation for the artistic legacy and cultural heritage of various regions. Whether you're an art collector, a museum curator, or simply an art enthusiast, art tourism offers unforgettable experiences that leave a lasting impact.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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