The application-to-person (A2P) sms market share is expected to grow at a CAGR of 4.25% between 2022 and 2027 followed by a revenue growth of USD 13.01 Bn. The increase in the number of smart-connected devices and the implementation of the BYOD policy in enterprises provides a promising ground for the application-to-person (A2P) sms market.
A2P SMS solutions will become more in demand as they enable end users to streamline content administration and monitoring through effective marketing campaigns.A2P messaging services protect sensitive data from malware assaults by using authentication. As a result, there is an increasing need for A2P SMS solutions, which will support the market's expansion during the course of the projection period
Technavio’s analysis on the “Application-to-Person (A2P) SMS Market” projects that the market share is expected to increase by USD 13,011.44 million at an accelerating CAGR during 2023-2027.
Browse Technavio's 171-page report and in-depth TOC on "Application-to-Person (A2P) SMS Market by component (platform and service), application (promotional campaigns, CRM, pushed content, interactive services, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
Snapshot of Application-to-Person (A2P) SMS Market Analysis
The application-to-person (A2P) sms market is segmented by component (platform and service), application (promotional campaigns, CRM, pushed content, interactive services, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
The extensive use of the A2P messaging platform across numerous verticals, including BFSI, travel and tourism, media and entertainment, and healthcare, should be credited with the platform segment's rise. APAC is estimated to contribute 52% to the growth of the global market during the forecast period. The market in APAC will experience significant growth during the forecast period as several industries, including healthcare and BFSI, are adopting cybersecurity solutions.
The inferior telecom infrastructure in developing regions is a major challenge impeding the growth of the market. A number of developing countries are not equipped with the required telecom infrastructure to support A2P SMS solutions. Issues such as interoperability and latency in SMS due to inferior telecom infrastructure are posing a challenge in many parts of emerging countries such as India.
The market structure is fragmented, and the market players are implementing various strategies such as technological innovations to compete in the market.
Some of the major application-to-person (A2P) sms market players are 42 Telecom Ltd., AMD Telecom SA, BICS, China Telecom Global Ltd., Comviva Technologies Ltd., Genesys Telecommunications Laboratories Inc., Infobip Ltd., Monty Mobile, Route Mobile Ltd., Silverstreet BV, Sinch AB, SMS Global, Syniverse Technologies LLC, Tanla Solutions Ltd., Tata Communications Ltd., tyntec GmbH Hofmannstrasse, Vonage Holdings Corp., Bharti Airtel Ltd., Twilio Inc., and Vodafone Group Plc.
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Precise market size estimation during the forecast period 2023-2027.
CAGR of the application-to-person (A2P) sms market forecast during 2023-2027.
Market-level data on units, average selling prices, and values of the application-to-person (A2P) sms market share.
Prediction of the upcoming trends, drivers, and factors that challenge the application-to-person (A2P) sms market.
Application-to-person (A2P) sms market growth across APAC, North America, Europe, South America, and Middle East and Africa.