Beer Market in APAC Size to grow by USD 59.9 billion between 2023-2027

The Beer Market in APAC is segmented by Distribution Channel (On-trade and Off-trade), Packaging (Bottles and Cans), and Geography (APAC). As per the Global Forecast research report 2023-2027 published by Technavio, the market size is estimated to grow by USD 59.9 billion, at a CAGR of 4.5% during the forecast period. There are several companies that are contributing to the market as per this report. Increasing number of M and A .

By Distribution Channel, the On-trade segment is projected to dominate the market size in 2024

In the APAC region, the on-trade distribution channel for beer is experiencing significant growth, driven primarily by the millennial demographic's increasing consumption at bars and pubs. This trend is fueled by the growing popularity of nightlife and pubbing culture. The expansion of the bar, pub, and restaurant sectors is further bolstering sales within this distribution channel.

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Why is APAC forecasted to hold the largest regional market size in 2024?

In the APAC region, China's beer market is poised for significant expansion due to several key factors. These include the presence of prominent industry players, a burgeoning demand for beer, an increasing number of breweries, and the rising disposable income of consumers. The presence of key vendors not only bolsters market growth but also attracts new entrants. Concurrently, the proliferation of breweries contributes to the market's expansion, making China a significant player in the APAC beer industry during the forecast period.

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Research Analysis Overview

In the APAC region, the beer market encompasses various lifestyle choices and standards of living. Consumers are increasingly conscious of the nutritional value of their beverages, with a focus on calories, potassium, and protein. The craft beer industry, utilizing the slow fermentation process and malted cereal grains like malted barley, has gained significant traction among beer enthusiasts. This sector includes low-alcohol options and specialty brews, catering to diverse preferences. Tourism and beer go hand in hand, with many destinations offering brewery tours and tastings. The online retailing sector, including Direct-to-Consumer and e-commerce platforms, has expanded the reach of beer brands. The Brewers Association reports a growing interest in beer among younger demographics, such as Gen Z and Millennials. Beer types, such as Stouts, Ales, Lagers, and Microbrews, continue to captivate consumers in the APAC market.

Market Research Overview

In the Asia-Pacific (APAC) region, Technavio positions the beer market as a segment of the global brewers industry, encompassing manufacturers of beer, craft beer, and malt liquors. This market scope excludes equipment markets such as commercial beer dispensers and kegerators. Key growth drivers for the global brewers market include demographic shifts, with young adults constituting a significant consumer demographic, driven by their increasing independence and evolving perspectives. - The Beer Market in APAC is experiencing significant growth, fueled by the . Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Technavio Research
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