The software testing services market share in ANZ will post an incremental growth of USD 1.61 billion, progressing at a CAGR of 13.16% during the forecast period. The need for cost reduction and faster time-to-market will offer immense growth opportunities to market vendors. The software testing services market in ANZ is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Software Testing Services Market in ANZ by Product and End-user - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The software testing services market in ANZ is segmented by product (application testing and product testing) and end-user (BFSI, telecom and media, manufacturing, retail, and other end-users).
The growth of the software testing services market size in ANZ by the application testing segment will be significant during the forecast period. The growth of the segment is driven by the increase in e-commerce spending, increased adoption of smartphones, a rise in preference for smartphone-based applications being used in day-to-day life, and the development of smartphone-based applications for the banking sector.
The need for cost reduction and faster time-to-market will directly influence the software testing services market in ANZ. In addition, the evolution of software testing labs is one of the major software testing services market trends in ANZ that will positively impact the market growth. However, factors such as the availability of open-source and free testing tools will hamper the software testing services market growth in ANZ.
The market is fragmented due to the presence of several players. Some of the major software testing services market vendors in ANZ are Accenture Plc, Atos SE, Capgemini SE, Cognizant Technology Solutions Corp., DXC Technology Co., HCL Technologies Ltd., Infosys Ltd., International Business Machines Corp., Tata Consultancy Services Ltd., and Wipro Ltd.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the software testing services market in ANZ forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the software testing services market share in ANZ.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the software testing services market in ANZ.
Software testing services industry growth across ANZ