Authored By: Sarah
25 Jul 2024

 Anime Market Size to grow by USD 18601.9 million between 2024-2028

According to a research report “ Anime Market” by Content Type (Shows or series, Movie, Music, Live entertainment) Type (Merchandising, Theatrical, Internet, Others) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 18601.9 million, at a CAGR of 8.75% during the forecast period. The global population utilizing smartphones is projected to increase from 5.22 billion in 2021 to an estimated 8 billion by 2026, representing approximately 66% of the global population. This significant demand for smartphones drives the necessity for high-speed Internet to ensure seamless content streaming. The implementation of 5G networks, with substantial investment, is anticipated to fuel market expansion. Notable events include OnePlus, a BBK Electronics Corp. subsidiary, launching 5G-enabled smartphones in March 2021. Additionally, India announced the introduction of 5G services in 12 cities on October 1, 2022. Uninterrupted high-speed Internet is indispensable for gaming, regardless of the device employed..

Browse market data tables, figures, and in-depth TOC on “Anime Market” by Content Type (Shows or series, Movie, Music, Live entertainment) Type (Merchandising, Theatrical, Internet, Others) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample

 

By Content Type, the Shows or series segment is projected to dominate the market size in 2024

The anime market's show or series segment, which encompasses top-rated and big-budget web series, movies, and animated series telecasted in several episodes, is experiencing exponential growth. This trend is driven by the advanced and mature North American entertainment sector, which has embraced technology and made anime content easily accessible through OTT services. The global demand for OTT services is robust, leading to increased competition and pricing discounts. In response, existing service providers are upgrading their offerings and investing heavily in producing superior content to capture a larger market share. Anime filmmakers are capitalizing on this growth by producing high-quality content for this segment.

By Type, Merchandising  segment is expected to hold the largest market size for the year 2024

The anime merchandise sector encompasses a wide range of goods and commodities, including commercial and promotional items, distributed or sold free of charge. In Japan, this segment of the anime market is experiencing a blurred distinction between dedicated fanbase and the children/family demographic. Moreover, the proliferation of OTT platforms into merchandising is expected to bolster segment expansion throughout the forecast period.

APAC is forecasted to hold the largest market size by region in 2024

The Anime Market represents a significant business opportunity for investors and industry participants. With a growing global fanbase and an increasing demand for authentic Japanese content, this sector presents lucrative revenue streams. Key areas of focus include licensing, merchandising, and media distribution. Strategic partnerships, innovative marketing, and a deep understanding of consumer preferences are essential for success in this dynamic and competitive industry.

The Anime Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Bandai Namco Filmworks Inc.
  • Bones Inc.
  • Discotek Media
  • Kyoto Animation Co. Ltd.
  • PA Works Co. Ltd.
  • Pierrot Co. Ltd.
  • Production IG Inc.
  • Sony Group Corp.
  • The Walt Disney Co.
  • TOEI ANIMATION Co. Ltd.
  • VIZ Media LLC
  • Zerochan
.

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Research Analysis Overview

The Anime market is a vibrant and ever-evolving industry that encompasses various forms of media, including video, movie, and television broadcasts. With the advent of technology, Anime has expanded beyond traditional mediums and ventured into Virtual Reality (VR), providing fans with immersive experiences. Production companies and Anime studios continue to push boundaries, creating captivating characters and cinematography across various genres, from action and romance to science fiction and fantasy. Novels, Japanese comics (manga), and animated episodes are the backbone of the Anime industry. These works have gained immense popularity in pop culture, leading to movies, home media releases, and theatrical screenings. The rise of online platforms, creative agencies, developers, publishers, artists, animators, and gaming applications has further fueled the growth of the Anime market. Internet-based distribution has made Anime accessible to fans worldwide, allowing them to enjoy their favorite shows and movies at their convenience. Overall, the Anime market is a dynamic and innovative space, driven by the creativity and passion of its creators and the unwavering dedication of its fans.

Market Research Overview

The Anime market is a vibrant and dynamic industry that encompasses various sectors, including merchandising, video, movie production, animation organizations, and more. With the rise of internet distribution, anime content is now accessible to audiences worldwide through online streaming services, digital games, and social media platforms. The merchandising segment, featuring figurines, collectibles, dolls, T-shirts, key chains, posters, and other anime-themed items, caters to the younger population's social competence and problem-solving skills development. The animation industry's storytelling prowess extends to various genres, from cartoons and comic books to cinematography, art, and even live entertainment. Anime production companies collaborate with entertainment conglomerates and streaming platforms to distribute anime content through various channels, including television broadcasts, home media, theatres, mobile applications, and online streaming platforms. Original animation, movies, and television shows have given rise to a rich culture of anime, with intellectual property rights and broadcasting standards ensuring the highest quality content. The anime industry's reach extends beyond traditional media, with anime influencing music, pachinko machines, and even virtual reality (VR) gaming equipment, such as VR headsets and in-game communication tools. As technology advances, anime continues to evolve, with animatronics, virtual surround sound, and augmented reality (AR) and virtual reality (VR) experiences enhancing the anime experience for the youthful generation. The Internet of Things, Artificial Intelligence, and social VR interactions are just a few of the latest trends shaping the anime market. Creative professionals, developers, publishers, artists, animators, and gaming application creators are all contributing to the anime industry's growth and innovation.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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