Authored By: Sarah
11 Jul 2024

 All-Terrain Vehicle (Atv) Market Size to grow by USD 2116.9 million between 2024-2028

According to a research report “ All-Terrain Vehicle (Atv) Market” by Engine Capacity (400cc-800cc, Below 400cc, Above 800cc) Application (Recreational, Sports, Agriculture, Military and defense) Geography (North America, Europe, APAC, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 2116.9 million, at a CAGR of  8.8% during the forecast period. The all-terrain vehicle (ATV) market is witnessing significant growth due to the product's capability to traverse mountainous and rocky landscapes efficiently. In the US, ATVs are gaining popularity in forests, agricultural lands, and mountains. The adoption of ATVs in Australia, the US, Germany, and India for farming is increasing, as they reduce the need for manual laborers and consequently lower farming costs. ATVs, also referred to as quad bikes, offer versatility in various terrain conditions, including mud, water, and rough areas, making them a valuable asset for businesses operating in diverse regions. Manufacturers stand to benefit from expanding their market presence in African countries, where access to forested areas is challenging.

Browse market data tables, figures, and in-depth TOC on “All-Terrain Vehicle (Atv) Market” by Engine Capacity (400cc-800cc, Below 400cc, Above 800cc) Application (Recreational, Sports, Agriculture, Military and defense) Geography (North America, Europe, APAC, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Engine Capacity, the 400cc-800cc segment is projected to dominate the market size in 2024

The All-Terrain Vehicle (ATV) market caters to the growing demand for recreational activities that promote stress relief and self-care. These vehicles, specifically designed for inaccessible terrains, offer an escape from daily commitments and provide a platform for individuals to unwind and boost their self-esteem. With stress becoming a significant concern for today's generations, the use of ATVs for leisure activities has gained momentum, making it a mandatory stress-buster for many, ensuring at least once every weekend of joy and relaxation.

By Application, Recreational  segment is expected to hold the largest market size for the year 2024

The 400cc-800cc ATV market segment caters to heavier, more powerful terrain vehicles. These all-terrain vehicles (ATVs) are preferred by military organizations, including the army, marines, and special operations command, due to their ability to traverse rugged terrains. With increased demand for practicality over adrenaline rushes, the market for sport ATVs is being surpassed by the growing popularity of ATVs designed for specialized missions. These vehicles offer businesses and organizations the versatility and reliability needed to operate in challenging environments.

North America is forecasted to hold the largest market size by region in 2024

The All-Terrain Vehicle (ATV) market represents a significant business opportunity, with growing demand for off-road vehicles that can traverse various terrains. Key players in this sector focus on innovation, enhancing product performance, and expanding their global footprint to capitalize on this trend. The market is expected to experience robust growth due to increasing consumer preference for adventure and recreational activities, coupled with continuous technological advancements.

The All-Terrain Vehicle (Atv) Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • BMS Motorsports Inc.
  • Bombardier Recreational Products Inc.
  • HISUN Motors Corp.
  • Honda Motor Co. Ltd.
  • Kawasaki Heavy Industries Ltd.
  • Kayo USA
  • Kubota Corp.
  • Mahindra and Mahindra Ltd.
  • Massimo Motor Sports LLC
  • Nebula Automotive Pvt. Ltd.
  • Polaris Inc.
  • Suzuki Motor Corp.
  • Taiwan Golden Bee Co. Ltd.
  • Tao Motor Inc.
  • Textron Inc.
  • Yamaha Motor Co. Ltd.

For insights on company offerings- Request a sample report!

Research Analysis Overview

The All-Terrain Vehicle (ATV) market encompasses a wide range of light utility vehicles, catering to various recreational activities and applications. These vehicles, with their diverse ATV models, have expanded purchasing capacity and disposable income for consumers in the powersports industry. The market extends to military applications, agriculture, construction, forestry, farming, and outdoor sports activities. Automobile manufacturers continue to innovate, introducing technological advancements such as Electric ATVs and AutoTrac-assisted steering systems. Energy consumption and greenhouse emissions are crucial considerations in the manufacturing process, with ongoing efforts to minimize these impacts. The ATV market serves multiple sectors, including military & defense, agriculture, and sports. Production capacity remains high due to the diverse applications and the demand for utility vehicles and recreational vehicles. Manufacturing facilities worldwide are dedicated to meeting the needs of consumers in construction, forestry, farming, and off-road events. In summary, the All-Terrain Vehicle market is a dynamic and diverse industry, providing solutions for various applications, from military and agricultural uses to recreational activities and powersports.

Market Research Overview

The All-Terrain Vehicle (ATV) market encompasses a wide range of applications, including utility vehicles for transporting materials, tactical contracts, and military applications. Technological advancements have led to suspension systems that enhance strategic missions, steering control, and safety regulations for rider and passenger safety. Sports applications, such as recreational activities, require quieter operation and higher purchasing capacity for powersports enthusiasts. Rugged terrain capabilities are essential for off-road surroundings, where productivity and production capacity are crucial for landscaping, forestry, field plowing, and fence mending. However, the market faces regulatory scrutiny due to injuries, fatalities, and environmental concerns, including greenhouse emissions from gasoline ATVs and four-wheel drive models. Continuous technological advancements aim to address these issues through engine efficiency, energy consumption, and electrification, such as Electric ATVs. The market caters to diverse consumer needs with powerful towing applications, heavy-duty ATVs, and maneuverability for maneuvering and mobility in remote areas. Military & defense applications also benefit from the performance advantage of these vehicles.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Read News Read Less
Interested in this report?
Get your sample now!