Alcoholic Infused Sparkling Water Market Size to Grow by $ 479.85 mn through 2021-2025
Technavio research projects the alcoholic infused sparkling water market to grow by $ 479.85 mn, accelerating at a CAGR of over 12% till 2025. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking View Free Sample Report
Alcoholic Infused Sparkling Water Market: Key Market Driver
One of the primary factors that will trigger the growth of the alcoholic infused sparkling water market size is rising demand for low-calorie alcoholic beverages. This research report provides a comprehensive analysis of all the factors that are likely to propel market growth, taking into account the market trends as well as challenges that are likely to impede growth. The objective of this research report is to equip clients with actionable insights that will help them leverage opportunities and formulate growth strategies for their business.
Alcoholic Infused Sparkling Water Market: Vendor Analysis
The market is fragmented due to the presence of several players. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Anheuser Busch InBev SA/NV, Constellation Brands Inc., Eel River Brewing Co., M.I.A. Beer Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., San Juan Seltzer Inc., Suntory Holdings Ltd., The Boston Beer Co. Inc., and Wachusett Brewing Co. Inc. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.
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Technavio has been monitoring the global alcoholic infused sparkling water market and it is expected to grow by USD 479.85 million, progressing at a CAGR of over 12% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking. View Free Sample Report
Top Driver to Boost Demand for alcoholic infused sparkling water market
Rising demand for low-calorie alcoholic beverages has led breweries and manufacturers to introduce low-calorie, low-carb, gluten-free alcohol-induced sparkling water with new natural flavors. For example, White Claw from Mark Anthony Group has included flavors such as black cherry, raspberry, and natural lime in its offerings. Increasing alcohol consumption among women According to research conducted by the National Drug and Alcohol Research Centre of the University of New South Wales, Australia, the proportion of women drinkers has increased over time. Also, the after-work drinking culture has augmented alcohol consumption by women, especially those engaged in management and professional jobs. Major alcoholic beverage makers, such as Boston Beer, are launching new alcohol-infused sparkling water to target women consumers, for example, Boston Beer's Truly Spiked & Sparkling resonates with young, predominantly female consumers. Such alcoholic beverages are high on taste and low on calories. Thus, the increasing alcohol consumption among women is expected to drive the growth of the global alcohol infused sparkling water market during the forecast period.
Top trends to impact market growth
The increasing demand for a wide range of alcoholic beverages, including alcohol infused sparkling water, from millennials is driving the growth of the market. The consumption of alcohol infused sparkling water among millennials is high in North America compared with other regions. The interest in alcoholic beverages is mainly driven by the expanding multicultural group of consumers and the prevalence of social media. The increasing popularity of pubbing and nightlife among this demographic has led to a significant increase in on-trade spending on alcoholic beverages, such as alcohol infused sparkling water. Breweries host trivia nights and themed events, which help to increase the sales of alcoholic beverages such as alcohol infused sparkling water. The demand for different varieties of alcohol infused sparkling water is high among millennials, which is expected to impact the growth of the market positively during the forecast period.
Vendor Analysis: Anheuser Busch InBev SA/NV, Constellation Brands Inc. and Eel River Brewing Co. are key growth contributors
The market is fragmented. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Anheuser Busch InBev SA/NV, Constellation Brands Inc., Eel River Brewing Co., M.I.A. Beer Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., San Juan Seltzer Inc., Suntory Holdings Ltd., The Boston Beer Co. Inc., and Wachusett Brewing Co. Inc. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19 Download a Free Sample Report
Alcoholic Infused Sparkling Water Market: Key Highlights of the Report for 2021-2025
