Latest News- Air Fryer Market: Digital air fryer is expected to lead the Product segment during 2025-2029

The Air Fryer Market is being driven by Expansion of distribution network in global air fryer market

The Air Fryer Market is expected to grow at a CAGR of 8.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 502.1 million. In the Air Fryer market, leading competitors are intensifying their marketing efforts to capture the attention of their target demographic. With a significant consumer base in developed nations like the US and Canada, where camping and outdoor activities are popular, companies are highlighting the advanced technological features of their products in their advertisements. These advertisements not only promote the appliances but also the experiences they offer. Given the widespread use of digital devices, competitors are focusing on digital marketing channels, leveraging social media platforms such as Facebook and Twitter to reach a broad audience. The evolving consumer landscape, characterized by increased internet penetration, smartphone and tablet adoption, and social media usage, necessitates this approach. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Digital air fryer
  • Manual air fryer
• Distribution Channel
  • Offline
  • Online
• Capacity
  • Up to 4 liters
  • 4 liters to 6 liters
  • 6 liters to 8 liters
  • Above 8 liters
• Application
  • Residential
  • Commercial
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Expansion of distribution network in global air fryer market
• Increasing adoption of air fryer with ENERGY STAR certification
• Growing focus on air fryers with safety certifications

However, the market also witnesses some limitations, which are as follows:

• Growing health concerns due to increased consumption of fried food products
• Easy availability of counterfeit air fryers products
• Threat of substitute from gas fryers for air fryers

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Market Scope in Air Fryer Market Research Report

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Research Analysis Overview

The Air Fryer market encompasses various features including Fryer Basket Capacity, Heating Element, Air Circulation System, and Convection Cooking. Preheat Time and Cooking Time are essential factors, while Power Consumption and Safety Features ensure efficient and secure use. Material Type, such as Stainless Steel, adds to the appliance's durability. Digital Display and Touchscreen Interface enhance user experience. Rotisserie Functionality, Dehydrator Mode, Reheating Function, and Keep Warm Feature offer versatility. Overheat Protection, Dishwasher Safe, and User Manual ensure convenience. Online Support, Cooking Tips, Recipe Inspiration, and Air Fryer Techniques provide additional value. Air Fryer Reviews, Ratings, Comparison, Trends, Innovation, and Industry insights keep consumers informed.

Market Research Overview

The Air Fryer market falls under the small household appliances segment of the global household appliances industry. This market encompasses various types of Air Fryers, including Digital Air Fryers, Compact Air Fryers, Air Fryer Ovens, Air Fryer Grills, and Air Fryer Rotisseries. Manufacturers of these appliances contribute to the revenue generation within this category. The global household appliances market, as defined by the International Energy Agency, comprises electric appliances and related products, excluding televisions, personal computers, machine tools, agriculture equipment, and other consumer electronics. This market is categorized into major household appliances, small household appliances, hand tools, power tools, and garden improvement tools.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/