Latest News- Air Fryer Market: Digital air fryer is expected to lead the Product segment during 2025-2029

The Air Fryer Market is being driven by Expansion of distribution network in global air fryer market

The Air Fryer Market is expected to grow at a CAGR of 8.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 502.1 million. In the Air Fryer market, leading competitors are intensifying their efforts to capture market share by increasing investments in marketing and promotional activities. Given the popularity of camping and outdoor activities in developed nations like the US and Canada, these companies are highlighting their products' advanced technological features in their advertisements. These advertisements not only promote the products but also the associated experiences. With the significant shift in consumer demographics and psychographics over the past decade, digital marketing has become a priority due to its extensive reach. The proliferation of the Internet, smartphones, and tablets, as well as the rise of social media platforms, particularly Facebook and Twitter, have made it easier for consumers to access product information on the go. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Digital air fryer
  • Manual air fryer
• Distribution Channel
  • Offline
  • Online
• Capacity
  • Up to 4 liters
  • 4 liters to 6 liters
  • 6 liters to 8 liters
  • Above 8 liters
• Application
  • Residential
  • Commercial
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Expansion of distribution network in global air fryer market
• Increasing adoption of air fryer with ENERGY STAR certification
• Growing focus on air fryers with safety certifications

However, the market also witnesses some limitations, which are as follows:

• Growing health concerns due to increased consumption of fried food products
• Easy availability of counterfeit air fryers products
• Threat of substitute from gas fryers for air fryers

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Market Scope in Air Fryer Market Research Report

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Research Analysis Overview

The Air Fryer market encompasses the sale of kitchen appliances, specifically air fryers, and their accompanying accessories. These appliances use hot air instead of oil for frying, resulting in healthier dishes. Air fryers come in digital and analog versions, offering features like digital touchscreens, mobile app control, and smart cooking presets for tech-savvy consumers. Recipe books provide diverse cooking options, while accessories enhance functionality. Online shopping allows for convenient purchase of air fryers and their components. The cooking process involves a blower circulating hot air in the cooking chamber for even frying, with timing control parameters ensuring consistent results. Air circulation replaces the need for deep-frying and its associated oil and calories.

Market Research Overview

The Air Fryer market falls under the small household appliances segment of the global kitchen appliance industry. This market encompasses the sales of air fryers, accessories such as pans and baking trays, recipe books, digital and analog models, and online sales. Air fryers offer a healthier alternative to deep frying by using hot air instead of oil. Digital models may include WiFi connectivity for remote operation and temperature control. Manufacturers produce these appliances for the consumer market, excluding industrial machinery and agriculture equipment. Accessories and recipe books expand the product offerings, providing added value to consumers. Online shopping platforms facilitate convenient access to these products.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/