The air freshener market share in India share will post incremental growth of USD 98.33 billion, decelerating at a CAGR of 7.61% during the forecast period. The product launches will offer immense growth opportunities to market vendors. The air freshener market in India is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Air Freshener Market in India by Type and Application - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The air freshener market in India is segmented by type (spray, liquid, gel, electric, and others) and application (automotive, home, and bathroom).
The growth of the air freshener market size in India in the spray segment will be significant during the forecast period. The benefits of spray or aerosol air fresheners have led to increased demand in multiple application areas, including commercial and car applications.
The product launches will directly influence the sales of air fresheners in India. However, factors such as the health issues associated with air fresheners will hamper the air freshener market growth in India.
The market is fragmented due to the presence of several players. Some of the major air freshener market vendors in India are Air France-KLM Group, Dabur India Ltd., Godrej Consumer Products Ltd., Mangalam Organics Ltd., MCL India, MidasCare Pharmaceuticals Pvt. Ltd., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Procter and Gamble Co., and The Raymond Corp.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the air freshener market share in India forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the air freshener market share in India.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the air freshener market in India.
Air freshener industry growth across India.
