Latest News- Air Freshener Market in India: Automotive is expected to lead the Application segment during 2025-2029
The Air Freshener Market in India is being driven by New product launches
The Air Freshener Market in India is expected to grow at a CAGR of 8.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 137.8 million. The digital media landscape is significantly influencing the air freshener market in India. With the widespread use of internet-enabled smartphones, digital media has emerged as a primary communication and marketing channel for vendors in this sector. Air freshener manufacturers are capitalizing on this trend by launching social media campaigns to expand their consumer base. Notably, partnerships with social media influencers have become a strategic move for major brands like P&G and Godrej Consumer Products Ltd., who are targeting the household products segment.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Application (Automotive, Home, Bathroom) End-user (Individual users, Enterprise users) Type (Spray, Liquid, Gel, Electric, Others) Geography (APAC).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Air Freshener Market in India Research Report
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The Air Freshener Market in India focuses on enhancing indoor air quality and maintaining hygiene and sanitation in both residential and commercial spaces. This market includes various air care products such as aerosol sprays, plug-in devices, gels, Room Air Fresheners, and fragrance industry offerings like incense, Dhoops, electric diffusers, liquid diffusers, and candles. These products are used in various indoor spaces like living rooms, dining rooms, and kitchens to improve ambiance, mask odors, and add aesthetics to homes and businesses. The home segment and commercial segment are the major consumers of these air freshening solutions.
The Air Freshener Market in India is witnessing significant growth within the broader context of the global household products industry. Factors driving this market expansion include the rising demand for improved hygiene and sanitation, a heightened focus on indoor air quality, and the increasing popularity of fragrances for enhancing indoor ambiance. These trends are particularly prominent in developing countries like India, where the fragrance industry is experiencing robust growth. Market growth is further fueled by the increasing use of technology in air freshening solutions, such as aerosol sprays and plug-in devices. The convenience and effectiveness of these products, combined with the availability of a diverse range of fragrances, have made them a preferred choice for consumers seeking to neutralize odors and create pleasant indoor environments. Moreover, the shift towards e-commerce platforms for purchasing household products is also contributing to the growth of the air freshener market in India. The convenience, ease of payment, and availability of a wide variety of options offered by e-commerce channels have made them increasingly popular, particularly in urban areas. This trend is expected to continue, as more consumers turn to online shopping for their household needs.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
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