Authored By: Sarah
11 Jul 2024

 Air Freshener Market Size to grow by USD 5535.3 million between 2024-2028

According to a research report “ Air Freshener Market” by Application (Residential, Corporate office, Car, Others) Product (Spray/aerosol, Electric, Others) End-user (Individual users, Enterprise users) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 5535.3 million, at a CAGR of almost 6.48% during the forecast period. The global air freshener market is experiencing significant growth due to the increasing number of new product launches by vendors. These product introductions not only boost revenue and market share but also enhance brand visibility. Notable brands are continually expanding their product offerings, including Dabur Ltd, which recently launched the Odonil gel pocket, a gel-based air freshener in December 2022. This strategic move is anticipated to positively impact sales and contribute to the market's expansion during the forecast period.

Browse market data tables, figures, and in-depth TOC on “Air Freshener Market” by Application (Residential, Corporate office, Car, Others) Product (Spray/aerosol, Electric, Others) End-user (Individual users, Enterprise users) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Application, the Residential segment is projected to dominate the market size in 2024

Air fresheners in the form of sprays or aerosols are composed of two distinct components: a fragrance liquid and a propellant gas. The propellant gas facilitates the expulsion of the liquid product into the atmosphere as a fine mist. One of the primary advantages of spray/aerosol air fresheners is their adaptability, as they often come equipped with programmable dispensers enabling consumers to customize the release settings based on specific locations. Furthermore, certain advanced models feature an automatic fragrance boost function, ideal for enhancing aroma during high-traffic periods. The economic utility of aerosol air fresheners is another significant benefit, as users can precisely control the amount of air freshener dispensed, preventing overuse and ensuring optimal fragrance distribution.

By Product, Spray/aerosol  segment is expected to hold the largest market size for the year 2024

In the residential sector, air fresheners play a pivotal role in mitigating unpleasant odors in living spaces, specifically in halls, bedrooms, kitchens, and restrooms. The growing awareness regarding indoor air quality and the potential health concerns associated with indoor odors have fueled the demand for air fresheners in residential applications. This trend has resulted in the expansion of the market for various air purification products, including air fresheners, within the residential segment. Furthermore, the increasing consumer preference for premium lifestyle products and the therapeutic benefits of aromatherapy, such as mood enhancement and stress relief, have led to a surge in demand for high-end air fresheners and essential oils in this market.

Europe is forecasted to hold the largest market size by region in 2024

The Air Freshener market represents a significant business opportunity, with growing consumer awareness towards indoor air quality and the increasing preference for convenient and effective solutions. Key players in this sector focus on product innovation, strategic partnerships, and expanding distribution networks to cater to the evolving needs of customers. Market trends include the rising demand for eco-friendly and natural air fresheners, as well as smart and connected devices that integrate air freshening technology.

The Air Freshener Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • ABC Compounding Co. Inc.
  • Air Delights Inc.
  • Amway Corp.
  • Aromate Industries Co. Ltd.
  • Beaumont Products Inc.
  • Church and Dwight Co. Inc.
  • Dabur India Ltd.
  • Energizer Holdings Inc.
  • Enviroscent Inc.
  • Farcent Enterprise Co. Ltd.
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Kobayashi Pharmaceutical Co. Ltd.
  • Newell Brands Inc.
  • Reckitt Benckiser Group Plc
  • S.T. Group
  • S.C. Johnson and Son Inc.
  • The Procter and Gamble Co.
  • Xiaomi Communications Co. Ltd.

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Research Analysis Overview

The air freshener market is witnessing significant growth due to the increasing demand for innovative and high-quality products. Shopping outlets in malls and urban areas are now stocking a wide range of air fresheners, from automatic models to stickers and hangings. Innovative packaging techniques, such as sleek designs and eco-friendly materials, are also driving sales. Automatic air fresheners, with their convenience and long-lasting fragrance, are particularly popular. Spray fresheners and gel air fresheners continue to dominate the market, but there is a growing trend towards premium and luxury air fresheners. Living standards and urbanization have led to an increased focus on maintaining a clean and fresh environment, with healthcare centers and hospitals being major buyers. The cost of production and spending habits vary widely, with some consumers opting for budget options while others prefer the luxury lifestyle. Pets' ownership and car sales are also contributing to the market's growth, with specialized air fresheners designed for these applications. However, concerns over bacterial infections and the use of chemicals in air fresheners may limit growth in some markets. Overall, the air freshener market is expected to continue its upward trajectory, driven by consumer demand for innovative and high-quality products.

Market Research Overview

The air freshener market is a vibrant and growing sector in the consumer goods industry, catering to the increasing demand for scents that enhance the ambiance of various residential and commercial locations. From footwear and shower curtains to towels, air fresheners are used in a wide range of applications to mask odors and create a desirable living or working environment. Popular scents include White Tea & Lily, Lilac & Peony, and Cotton & Blue Jasmine, among others. Innovative air fresheners, such as automatic air fresheners, stickers, hangings, and cutting-edge technologies, are gaining popularity in retail stores, malls, and HRI locations. During the rainy season, damp odors become a common problem, leading to the increased use of air fresheners. Brands like Febreze Air Freshener offer protective coatings that trap odor molecules and provide long-lasting freshness. The market for air fresheners is diverse, with products ranging from spray fresheners and gel air fresheners to air freshener candles. However, unorganized distribution channels and the presence of private labels and local manufacturers pose challenges for established brands. The cost of production, spending habits, lifestyle, and indoor air quality are some of the factors influencing the air freshener market. The market also caters to specific needs, such as those related to healthcare centers, hospitals, luxury, pets' ownership, and car sales. R&D activities and innovative packaging techniques are key drivers of growth in the air freshener market. With a focus on improving air quality and living standards, urbanization and retail infrastructure are expected to fuel demand for air care solutions in the coming years.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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