Latest News- Air Freshener Market: Residential is expected to lead the Application segment during 2024-2028

The Air Freshener Market is being driven by Product launches

The Air Freshener Market is expected to grow at a CAGR of 6.48% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 5535.3 million. The global air freshener market is witnessing significant growth as vendors introduce technologically advanced and innovative products to capture consumer interest. For instance, the integration of smart technology in air freshener devices is a notable trend. One such offering is the Febreze ONE air and fabric freshener from Procter & Gamble's Febreze brand. This product, which does not contain aerosols, dyes, or heavy perfumes, utilizes a two-in-one formula to eliminate unpleasant odors from both the air and fabrics. Its scents, including mandarin, orchid, and bamboo, add a refreshing touch to spaces.

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

Application
- Residential
- Corporate office
- Car
- Others
Product
- Spray/aerosol
- Electric
- Others
End-user
- Individual users
- Enterprise users
Geography
- Europe
  - Germany
  - UK
  - France
  - Italy
- North America
  - Canada
  - US
- APAC
  - China
  - India
  - Japan
- South America
  - Brazil
  - Argentina
- Middle East and Africa
  - Egypt

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:

Product launches
Growth in online sales
Flourishing fragrance market

However, the market also witnesses some limitations, which are as follows:

Threat from counterfeit products
Health issues associated with air fresheners
Easy availability of alternatives to air fresheners

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Market Scope in Air Freshener Market Research Report

Market Scope
Report Coverage	Details
Page number	192
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 6.48%
Market growth 2024-2028	USD 5535.3 million
Market structure	fragmentation
YoY growth 2023-2024(%)	5.68
Key countries	US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, Rest of World (ROW), US, Germany, China, UK, and Canada
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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Research Analysis Overview

The Air Freshener Market encompasses a range of products, including eco-friendly options like natural air fresheners and essential oil diffusers, as well as traditional room sprays. Home decor trends favor aromatherapy diffusers, electric or smart, infused with plant extracts for odor elimination and long-lasting fragrance. Retail stores offer customized fragrances, while air purifiers ensure safe air freshening. Corporate offices and small spaces utilize passive diffusers with essential oils, and living rooms combat bad smells with long-lasting household air fresheners. Smart home fragrance solutions continue to gain popularity, offering customized scents and odor removal for various spaces.

Market Research Overview

The Air Freshener market, a segment of the broader household products industry, experiences vigorous testing and innovation to cater to the evolving needs of corporate office spaces and personal care. Driven by product diversification and unceasing competition, key players prioritize strong product portfolios to maintain market share. The global household products market expansion is fueled by the surge in online sales, particularly in developing countries. E-commerce platforms' increasing popularity offers benefits such as convenience, seamless payment processing, discounts, and a vast product selection, leading to significant growth in the last five years and projected continuation in the future.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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