The AI In Branding Market is being driven by Surging demand for hyper-personalization at scale
The AI In Branding Market is expected to grow at a CAGR of 16% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2466.8 million. The global AI in branding market is witnessing a notable shift towards multimodal AI systems, marking a substantial progression from traditional AI that primarily focused on processing one type of data, such as text or images. Multimodal AI, a game-changer in this domain, is engineered to handle and synthesize information from various data modalities - text, audio, video, and images - concurrently. This advanced approach facilitates a more nuanced, contextually-aware, and comprehensive brand communication experience. For example, a multimodal AI system can decipher the sentiment behind a user-generated video review by analyzing the visual context of the product, the user's tone of voice, and the specific keywords used in their commentary. This integrated analysis enables a more holistic understanding of customer feedback and brand perception.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
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Report Coverage |
Details |
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Page number |
233 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 16% |
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Market growth 2025-2029 |
USD 2466.8 million |
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Market structure |
fragmentation |
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YoY growth 2024-2025(%) |
15.1 |
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Key countries |
US, China, Germany, Japan, UK, Canada, France, India, Brazil, and South Korea |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Find out which segment is leading the market by accessing the free PDF report
In the AI-driven branding market, typography, visual identity, messaging, architecture, positioning, competitive analysis, marketing automation, customer insights, storytelling, design thinking, iterations, audits, tracking, and feedback are enhanced by Artificial Intelligence. AI powers personalized content, user experience, and measurement, enabling brands to make data-driven decisions and create more effective marketing strategies.
In the expansive IT software industry, two noteworthy segments are ai-powered logo design solutions and generative design algorithms. These cutting-edge technologies fall under the application software market, a division of the larger IT software market. This market encompasses businesses producing specialized software for enterprises and consumers, excluding those engaged in interactive home entertainment or systems software. According to Technavio, the IT software market size is determined by the consolidated revenue of all software providers, encompassing both traditional and cloud-based offerings.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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UK: +44 203 893 3200
Email: media@technavio.com
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