Latest News- Beauty And Personal Care Market in Africa: Skincare is expected to lead the Product segment during 2024-2028

The Beauty And Personal Care Market in Africa is being driven by Rising demand for anti-aging products

The Beauty And Personal Care Market in Africa is expected to grow at a CAGR of 8.51% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 8177.5 million. In Africa, the beauty and personal care market is witnessing a significant shift towards products formulated with natural and organic ingredients. Consumers are increasingly conscious of the potential health risks associated with the use of toxic chemicals, leading to a surge in demand for less harsh, chemically-lite alternatives. Vendors are responding to this trend by producing beauty and personal care products free from parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA), and sulfates. For instance, Esse Skincare, a South African company, caters to various skin concerns with its extensive range of natural and organic skincare products. These include offerings for acne-prone, dry, pigmented, aging, oily, and sensitive skin types. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Skincare
  • Hair care
  • Color cosmetics
  • Fragrances
  • Others
• Distribution Channel
  • Offline
  • Online
• Consumer Demographics
  • Mass Market Consumers
  • Premium Product Consumers
  • Men's Grooming
  • Baby and Child-Specific Products
• Geography
  • Africa
    • South Africa
    • Nigeria
    • Egypt
    • Kenya

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising demand for anti-aging products
• Rise in awareness regarding personal grooming and hygiene among end-users
• Growing focus on Afrocentric requirements

However, the market also witnesses some limitations, which are as follows:

• Adverse health effects of synthetic chemicals used in beauty and personal care products
• Exorbitant manufacturing cost of beauty and personal care products
• Readily available counterfeit beauty and personal care products

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Market Scope in Beauty And Personal Care Market in Africa Research Report

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Research Analysis Overview

In the African Beauty and Personal Care market, "Beauty Tech" is revolutionizing the industry with advancements in Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR). Personalized Beauty is a key trend, with Skin and Hair Analysis using Smart Packaging and Connected Devices. Wearable Technology, Subscription Boxes, and Influencer Marketing are also driving growth. Innovation Pipeline includes AI-powered Supply Chain Management, Quality Control, Regulatory Compliance, and Product Lifecycle Management. Data Analytics provides Consumer Insights for Brand Positioning, Competitive Advantage, and Target Audience. Sustainability Initiatives, such as Green Beauty, are essential for Brand Loyalty and Customer Retention. E-commerce Platforms, Payment Gateways, Delivery Services, and Customer Service are crucial for reaching a wider audience and managing Returns. Marketing Campaigns, Social Media Engagement, Brand Advocacy, and Pricing Strategy are essential for market penetration and growth. Sustainability, Innovation, and Consumer-centric approaches are the key to success in this dynamic market.

Market Research Overview

The global personal care products market encompasses the production and R&D sectors of various items, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, market size is determined by the consolidated revenue generated by manufacturers. Factors driving growth in this sector include rising disposable income, leading to increased expenditure on luxury and lifestyle-related products. This trend is particularly notable in Africa, where the beauty and personal care industry is experiencing significant expansion, fueled by increasing consumer awareness and demand for natural, organic, and premium offerings.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/