The Beauty And Personal Care Market in Africa is being driven by Rising demand for anti-aging products
The Beauty And Personal Care Market in Africa is expected to grow at a CAGR of 8.51% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 8177.5 million. In Africa, the beauty and personal care market is witnessing a significant shift towards natural and organic products due to increasing health consciousness and consumer awareness of the potential harmful effects of toxic chemicals. This trend is driving demand for beauty and personal care items with minimal chemical compositions and fewer harsh ingredients. Vendors are responding by manufacturing products free from parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA), and sulfates. Esse Skincare, a leading South African company, exemplifies this trend, offering a comprehensive range of skincare products catering to various skin concerns such as acne, dryness, pigmentation, aging, oiliness, and skin sensitivity, all made with natural and organic ingredients.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Product (Skincare, Hair care, Color cosmetics, Fragrances, Others) Distribution Channel (Offline, Online) Geography (Africa).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Beauty And Personal Care Market in Africa Research Report
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The Beauty and Personal Care market in Africa encompasses various segments including Skincare, Hair Care, Color Cosmetics, and Men's Grooming. Products under Skincare consist of Cleansers and Toners, Moisturizers, Anti-Aging Products, and Serums and Treatments. Hair Care comprises Shampoos and Conditioners, Styling Products, and Afro-Textured Haircare. Makeup includes Lipsticks, Eyeshadows, Blushes, and Nail Care. Fragrances, Perfumes and Deodorants, Body Sprays, and Functional Ingredients are also part of the market. Cultural influences impact consumer preferences, with online retail and social media influencers driving sales. Customization and personalization are key trends, with customized skincare regimens and tailored fragrances gaining popularity. Male customers seek solutions for hair fall problems, dental problems, and male grooming products. Online shopping and makeup tips cater to self-conscious users, while an aging population increases demand for anti-aging products. Eco-friendly packaging designs are a growing concern.
The global personal care market encompasses the production and research and development of various beauty and wellness products, including skincare items such as cleansers, toners, and moisturizers, hair care solutions like shampoos, conditioners, styling products, color cosmetics, lipsticks, and eyeshadows, as well as accessories like polarized sunglasses. According to Technavio, market size is determined by the collective revenue generated by manufacturers in this sector. Factors driving market growth include the rise in disposable income, leading to increased spending on luxury and lifestyle-related products.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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