Authored By: Sarah
11 Jul 2024

 Affective Computing Market Size to grow by USD 236414.48 million between 2024-2028

According to a research report “ Affective Computing Market” by Component (Software, Hardware) Technology (Touch-based, Touch-less) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 236414.48 million, at a CAGR of  35.75% during the forecast period. In today's business landscape, there is a growing emphasis on customer management across various industries and sectors, including retail. To meet this demand, affective computing is gaining traction as a solution. Affective computing allows brands to establish a deeper connection with customers by analyzing their emotions and responses. With the proliferation of digital platforms such as social media, businesses and brands are increasingly seeking to understand their customers' preferences and tailor their offerings accordingly. Affective computing provides valuable insights into customer sentiment towards brands, enabling companies to address any disconnect between anticipated and actual customer experiences, ultimately enhancing overall customer satisfaction.

Browse market data tables, figures, and in-depth TOC on “Affective Computing Market” by Component (Software, Hardware) Technology (Touch-based, Touch-less) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Component, the Software segment is projected to dominate the market size in 2024

In the realm of affective computing, touch-based technologies play a pivotal role. These technologies, which include touchscreens and other tactile interfaces, enable computers to identify and respond to emotional states and human feelings through touch. The market for touch-based affective computing is poised for significant growth during the forecast period. This expansion is driven by increasing consumer demand for emotion recognition technologies and the widespread adoption of touch-based devices, such as wearables, tablets, and smartphones. The integration of hardware and software components in touch-based affective computing facilitates the decoding and interpretation of emotive cues from human touch. The market's focus on this segment is expected to intensify as a result.

By Technology, Touch-based  segment is expected to hold the largest market size for the year 2024

In the realm of software development, affective computing technology empowers creators to construct intelligent applications, be it through the integration of machine learning or speech recognition into existing systems or the development of novel applications utilizing advanced AI platforms. These essential developer tools, encompassing algorithms, libraries, frameworks, and developer kits, facilitate the integration of machine intelligence and deep learning capabilities within software. The proliferation of AI developer tools signifies a significant stride towards industry standardization. By implementing affective computing software, businesses can augment employee experience, providing them with automated, efficient solutions for manual tasks. Consequently, companies will experience heightened productivity and improved decision-making capabilities.

North America is forecasted to hold the largest market size by region in 2024

In 2023, North America held the largest market share in affective computing, driven primarily by the United States. This leadership position can be attributed to the presence of prominent research organizations in the region, focusing on the development of advanced, affective computing devices. These innovations cater to various end-user applications, particularly in healthcare, market research, and the automotive sector. The region's early adoption of artificial intelligence on a grand scale globally, coupled with mature artificial intelligence infrastructure, positions North America favorably for affective computing deployment. Notable research institutions like MIT are based in the region, spearheading projects such as "Affective Response to Haptic Signals" and "Automatic Stress Recognition in Real-Life Settings."

The Affective Computing Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Affectiva Inc.
  • Alphabet Inc.
  • Inc.
  • Apple Inc.
  • audEERING GmbH
  • Cipia Vision Ltd.
  • Cognitec Systems GmbH
  • Elliptic Enterprises Ltd.
  • Eyeris Technologies Inc.
  • GestureTek technologies
  • Intel Corp.
  • International Business Machines Corp.
  • Kairos AR Inc.
  • Microsoft Corp.
  • Nemesysco Ltd.
  • Qualcomm Inc.
  • Raydiant Inc.
  • Realeyes OU
  • Sony Group Corp.

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Research Analysis Overview

The Affective Computing Market is experiencing significant growth due to the increasing demand for electronic devices with advanced features, such as customization options and noise-cancellation. Consumers are spending more on headphones with AI-assisted noise separation and active noise-canceling units. Smartphone manufacturers are responding by integrating Wi-Fi connection, Bluetooth, and Radio Frequency technologies into their devices to enhance the functionality of headphones. Headphones with noise cancellation technology are becoming increasingly popular, offering users a more immersive music experience. These headphones come in various types, including over-ear, on-ear, and in-ear, each with its unique advantages. Customization options, such as adjustable sound profiles and personalized equalizer settings, add to the appeal of these devices. In addition, advanced features like Infrared and Ingress Protection make headphones more durable and user-friendly. Production facilities are ramping up to meet the demand for these advanced headphones, with a focus on improving the technology's functionality and device application. As the market continues to evolve, we can expect to see even more innovative features, such as improved noise-cancellation algorithms and advanced AI capabilities.

Market Research Overview

Affective Computing is an exciting and rapidly growing market at the intersection of Wearable Technology and Artificial Intelligence (AI). This field focuses on enabling machines to recognize, interpret, and respond to human emotions and feelings. It leverages technologies such as Voice-driven workstations, Voice-activated biometrics, and Voice activity detection to facilitate touchless interactions. Virtual assistants and robots are key applications, utilizing speech segmentation, speech recognition, and speech emotion detection to understand and respond to users. Wearable computing, including smartwatches and Gesture-enabled IoT devices, are driving innovation in this space. Sensors like gyroscopes and accelerometers, as well as hardware components like High-resolution cameras and Facial recognition technology, are essential for collecting emotional signals. Machine learning (ML) and statistical analysis are used for emotional categorization and personalization. Affective Computing has applications in various sectors, including healthcare, logistics, security, and investigation purposes, and is driven by global technical breakthroughs and the increasing penetration of High-speed internet networks. It offers significant potential for improving Human-computer interactions, safety and security, and cognitive engagement. However, challenges such as fraudulent activities and privacy concerns must be addressed to ensure the ethical use of this technology. Research organizations are actively exploring the use of Affective Computing in areas like children detection and autonomous cars, further expanding its potential applications.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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