Authored By: Sarah
30 Sep 2022

Water Enhancer Market Analysis 2022-2026: North America to Dominate Market Growth

The water enhancer market share is set to post an incremental growth of USD 1.68 billion, accelerating at a CAGR of 10.04% during the forecast period. Technavio investigates the key markets and the factors that are likely to boost growth along with challenges that need to be surpassed to promote success in the market. The report also provides an analysis of key segments and offers competitive benchmarking of the key market players and their product portfolios. Unlock Free Sample Analysis Report

Water Enhancer Market Analysis 2022-2026: North America to Dominate Market Growth

Water Enhancer Market: North America to lead market growth during the forecast period

  • The water enhancer market is segmented by Type (Flavored water enhancers, Energy water and fitness drops, and Workout drops) and Geography (North America, Europe, APAC, South America, and MEA).
  • Based on the market segmentation by type, the water enhancer market share growth by the flavored water enhancer segment will be significant during the forecast period. 
  • The growth of the segment is attributed to the factors such as increasing launch and adoption of different flavored beverages.
  • 37% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for the water enhancer market in North America.
  • The rising obesity rates and related issues will facilitate the water enhancer market growth in North America.

Water Enhancer Market: Growth Drivers

The increasing focus on health and wellness by consumers are the major market drivers that are likely to boost market growth. In addition, the introduction of new flavors and product ranges are the water enhancer market trends that will be instrumental in supporting the market. However, the concerns about the quality of ingredients and packaging are one of the challenges limiting the water enhancer market growth.

This report provides a detailed analysis of all the drivers, challenges, and trends that are likely to influence the growth of individual segments within the market as well as the overall market.  These insights will equip businesses with all the information they need to plan COVID-19 recovery and growth strategies.

Water Enhancer Market: Key Competitors

The market is fragmented due to the presence of several players. AriZona Beverages USA LLC, Beyond Water, Brite Idea Foods LLC, Dyla Brands, GNC Holdings LLC, Heartland Food Products Group LLC, Keurig Dr. Pepper Inc., Nestle SA, Netrition Inc., PepsiCo Inc., Primo Water Corp., RASNA PRIVATE LTD., Refresco Group BV, sKoya, Sunkist Growers Inc., Target Corp., The coca cola co., The Jel Sert Co., The Kraft Heinz Co., and Wisdom Natural Brands are some of the major water enhancer market vendors. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions Download the Free PDF Sample Report

The report provides insights into the following FAQs:

  1. What is the market CAGR?
    The market is accelerating at a CAGR of 10.04%.

  2. What is the incremental growth of the market?
    The market is expected to grow by USD 1.68 billion.

  3. What is a key factor driving this market?
    Increasing focus on health and wellness by consumers will drive market growth over the forecast period.

  4. What are the key regions covered in this market research report?
    North America, Europe, APAC, South America, and MEA are the key regions featured in this research report.

  5. Which is the leading geographic region for this market?
    37% growth will originate from North America.

  6. What are the market segments covered in this report?
    The market is segmented by Type (Flavored water enhancers, Energy water and fitness drops, and Workout drops) and Geography (North America, Europe, APAC, South America, and MEA).
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