Authored By: Sarah
15 Jul 2024

 Advanced Baby Monitor Market Size to grow by USD 637.3 million between 2024-2028

According to a research report “ Advanced Baby Monitor Market” by Distribution Channel (Offline, Online) Product (Under-the-mattress, Diaper attachment, Smart wearable, Other formats) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 637.3 million, at a CAGR of  12.48% during the forecast period. The advanced baby monitor market is experiencing product premiumization, driven by technological innovations and design features that cater to the increasing demand for superior-quality products for babies. With the rising percentage of employed women, there is a growing need for baby care and safety solutions to ensure the well-being of infants during and after work hours. This trend is further fueled by the concern over Sudden Infant Death Syndrome (SIDS), leading to the emergence of a new product category in the baby monitor market: advanced baby monitors. These monitors, which offer both audio and video capabilities, represent the cutting-edge of baby care technology, providing parents with peace of mind and enhanced safety features.

Browse market data tables, figures, and in-depth TOC on “Advanced Baby Monitor Market” by Distribution Channel (Offline, Online) Product (Under-the-mattress, Diaper attachment, Smart wearable, Other formats) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

Advanced under-the-mattress baby monitors feature sensitive sensors placed beneath the crib mattress, providing uninterrupted monitoring irrespective of mattress thickness. However, it's essential for consumers to ensure compatibility with specific mattress types, as some sensor pads may not be suitable for memory foam or double-sided mattresses. These monitors, an early innovation in baby movement technology, have gained consumer trust and confidence. Regrettably, incidents of cord strangulation from sensor pads in cribs have been reported, underscoring the importance of proper installation and supervision.

By Product, Under-the-mattress  segment is expected to hold the largest market size for the year 2024

The offline distribution channel for advanced baby monitors encompasses sales through specialized baby product stores, home improvement retailers such as Home Depot and Lowe, consumer electronics outlets like Best Buy, and various other retail entities including department stores, hypermarkets, supermarkets, clubhouse stores, and drugstores and pharmacies. However, this traditional sales avenue is experiencing a gradual decline due to the increasing consumer trend towards online shopping. To counteract this trend, market players are collaborating with local retailers to sell their products through baby product stores and alternative retailing modes. This approach enables them to reach a broader customer base and maintain a presence in the unorganized retail sector.

Europe is forecasted to hold the largest market size by region in 2024

The Advanced Baby Monitor market represents a significant growth opportunity for technology companies, with increasing demand for innovative and feature-rich solutions. Parents seek advanced features such as high-definition video streaming, temperature and humidity sensors, two-way audio communication, and smart alerts. Market trends indicate a shift towards IoT-enabled monitors, offering remote access and integration with other smart home devices. The market is expected to grow at a robust pace, driven by these advancements and the rising awareness of child safety and well-being.

The Advanced Baby Monitor Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Baby Control Digital
  • Cubo Ai
  • Dorel Industries Inc.
  • Hisense Ltd.
  • iBaby Labs Inc.
  • Jablotron
  • Koninklijke Philips N.V.
  • Lorex Technology Inc.
  • Motorola Mobility LLC
  • Nanit
  • Owlet Inc.
  • Panasonic Holdings Corp.
  • Safetosleep
  • Samsung Electronics Co. Ltd.
  • Snuza
  • Summer Infant Inc.
  • The Holding Angelcare Inc.
  • VTech Holdings Ltd.
  • WiFi Baby
  • Withings

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Research Analysis Overview

Advanced baby monitors have revolutionized the way parents monitor their little ones, offering cool features that go beyond simple sound detection. These devices, which include both video transmitters and radio transmitters, have become essential electronic devices for nuclear families, women professionals, and working parents in single parent households. With the integration of the internet and online advertising, these smart baby monitors have become more accessible than ever. Some advanced baby monitors come with advanced sounds detection systems that alert parents to specific sounds, such as crying, coughing, or even sleep apnea. Others incorporate artificial intelligence (AI) technology to provide additional features like temperature monitoring, two-way communication, and even lullabies. However, with the increasing use of advanced baby monitors comes the risk of cyber security breaches. Parents must ensure they take necessary precautions to protect their devices from cyber attacks. Additionally, there are health risks associated with prolonged use of these devices, such as potential exposure to electromagnetic fields. Despite these concerns, the benefits of advanced baby monitors far outweigh the risks. They provide peace of mind for working parents and day care providers, allowing them to keep an eye on their little ones from anywhere. With the continued advancement of technology, we can expect even more innovative features to emerge in the advanced baby monitor market.

Market Research Overview

Advanced Baby Monitors: The Future of Baby Care in the Digital Age Baby breathing monitors have evolved significantly in recent years, with technology penetration leading the way. Companies like Dorel Industries, Infant Optics, and others are leveraging online channels, multi-product brochures, company-owned websites, social media, and retail stores to reach tech-savvy millennial parents. Digital baby monitors with digital signals and handheld devices offer clarity, privacy, and real-time information. Conventional baby monitors with analog signals are gradually being replaced by these advanced devices. However, concerns over radiation and eco mode are important considerations for parents. Movement monitors, audio only monitors, and audio and video monitors are popular choices. Luxury products with cool features like Bluetooth, Wi-Fi, video streaming, and advanced improvements like speaker, receiver, video transmitter, and radio transmitter are gaining popularity. Nuclear families, women professionals, and working parents are adopting these advanced baby monitors for convenience and infant safety measures. However, gender biases, cybersecurity risks, and health risks like sleep apnea are important concerns. Artificial intelligence (AI) and IoT are the future of baby monitoring technologies, providing real-time data centers and nursery insights. The modern parenting trend is moving towards advanced features, knowledge, and modern conveniences. Online advertising and marketing are key strategies for reaching potential customers. Companies are focusing on providing a wide range of baby care products and monitoring technologies to cater to diverse needs and preferences. In conclusion, advanced baby monitors offer a new level of convenience and peace of mind for parents. With continuous improvements and innovations, these devices are set to become an essential part of modern homes.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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